How to use the Text Marketer Text Response system

Introduction

This article explains how to use the incoming text feature or shortcode SMS part of your Text Marketer account. You can order a free 1 week trial of this service directly in your account by going to Text Response | Add a Keyword.

Your system works by texting in your chosen keyword to the number 88802, e.g. “Text CREATE to 88802″ is one of the keywords shown below. The entire message data is captured i.e. anything after the initial keyword, but, the message must start with your keyword to be allocated to your account. For example, you could ask people to text in your keyword followed by their name and email address. This would all be captured.

The ‘Short Code Log’ Screen

Incoming texts are collected and stored in your Text Marketer account (as shown above). 

This gives you a quick overview, showing (from left to right): The date your keyword is due to expire, the tariff charged to people who text into your keyword, your autoresponse message (an autoresponse message is charged at the standard 1 text credit per response) and the total number of text responses to date.

Normally you will have a stop unsubscription keyword (shown in green) and your keyword (shown in blue). But, as shown above, an account can have as many keywords as is required.

To view the data for any keyword click on the corresponding grey download icon.
This will open up an Excel spread sheet that will list all the responders’ numbers along with the date and time (see note below on formatting the mobile number column, Excel defaults to scientific format).

There are a number of other items of data that are also captured, these are listed below…

Column A Date of text response
Column B Time of text response
Column C Mobile Number (You will need to format this column as a ‘number’, set to 0 decimal places. Click the column header to highlight the whole column. Right click and select ‘Number’, then set to 0 decimal places using drop down arrow.)
Column D Keyword.
Column E ‘All’ Indicates that the service is set up to work on all UK GSM Networks.
Column F Shows the cost to the responder, usually set as £0.00
Column G Shows the delivery status of the autoresponse message if this has been set.
Column H Shows the actual content of the responder’s text.

Changing the autoresponse for your keyword / having incoming texts emailed to you

You can also change the autoresponse message for your keyword and have incoming text messages and data emailed to unlimited email addresses (useful when your using your text response system and have live data needs such as sales leads or events).

To access this functonality, go to Text Response / Change Settings (below), then click ‘Edit’ next to the keyword you want to change the settings for.

 

You’ll then see this screen:

Features of the Change Settings screen:

Auto Response: This is the message that is automatically returned to anyone who texts your keyword to 88802. It can only be 160 characters maximum. If you leave this field completely blank, no autoresponse message will be returned and hence no credits will be used.
Sender: This is the sender ID of the autoresponse message, i.e. who it appears from in a recipients inbox. It can be up to 16 numbers or up to 11 alphanumerics.
API URL: Always leave this blank unless you are an advanced user. See using our Short Code API documentation.
E-mail: This is the field where you enter the email address/es you want each indivdual incoming text sent to. You can enter 1 email address or multiple email addresses by simply separating them with a comma, e.g. add1@me.com,add2@me.com,add3@me.com,etc. Then the text responses will be emailed to all these addresses.

Sending out a text campaign to all responders to your keyword

Your Text Marketer account automatically creates a group that contains the mobile numbers of all the people that have texted your keyword to the short code.
The label for this is ‘Short’ followed by ‘_’ then your keyword.

So if your keyword is brochure, the name of the group is ‘short_brochure’

Go to Send SMS, and then select Send to Goup .

Select the group that you wish to send to using the drop down arrow.

Give the campaign a name in the Campaign Name window. This is not setting the sender name but is for your own records. Your delivery report will be named with whatever label you type here.

With the message, you have a choice. You can either type a message directly into the Message Text window or you can select a message from the Message Library using the drop down arrow to access the list.

You then need to set the date and time that you wish your campaign to be sent on.
If you would like the campaign to be sent over the course of the day, you can select an end time for the campaign. The text campaign will then be sent out evenly between the times selected.

When you’re ready, press Submit.

You’ll then be taken directly to the SMS Activity Log, where you’ll see your campaign queued and waiting to go. The date and time of the campaign is indicated on the left hand side.

If you need to stop the campaign for any reason you can hit the Abort link any time before the campaign is submitted.

When your campaign has been submitted, the entry in the SMS Activity Log will turn from red to grey, indicated that it has been sent the networks.

You can also set the sender name for your campaign; this is who the message is from and appears on the recipients’ phone as the message header.
Go to Sender - set sender name - Click in the sender window and type the sender name. There is maximum of 11 characters including spaces. To set the sender name, press the Submit button.