Posted on October 8th, 2009 by Henry.
Categories: Bulk SMS, Business SMS, News and Case Studies, SMS Advertising, SMS Marketing Ideas & Advice, Text Messaging Software

Kent based insurance broker, Westhill Insurance has recently been celebrating 25 years in business, To help mark the occasion , Westhill is rewarding its customers, by giving away free insurance policies.

Selected customers were sent a text inviting them to call in for a 1 in 25 chance of winning free insurance cover.

FREE INSURANCE for 1 in 25 callers and unbeatable rates for the other 24. No comparison site will beat us. Call Westhill 02083019292 NOW for your quote!

The bulk sms marketing campaign drew an unexpectedly high response, with 6.5 % of recipients calling in.

Text marketing is a very effective way for insurance brokers to keep in touch with their customers. Additionally, sending bulk sms campaigns with a specific offers is incredibly cost effective and as shown in this example is very responsive.