System Update – Unsubscribe Service Now Live on Bulk SMS Service

Our development team has been busy recently building a range of new tools for our main bulk sms service. We’ll be reporting these new tools and what they can do for our customers over the next few weeks.

One of the main reasons that sms is such a responsive direct marketing channel is that if hasn’t been ruined in the way that e-mail has, by endless spam. Open rates for sms campaigns run at over 95%, whereas e-mail open rates have sunk to as low as 2 or 3%, (source Mobile Marketing Association).

To keep your customers happy and to make sure that you can’t be accused of text spamming them in any way, it’s a good idea to have an opt out service that allows you customers to opt our from receiving further texts from you.

How does an sms opt out service work?

The opt out service works, using a keyword and a five digit short code. Customers who wish to unsubscribe from your list, simply text a unique keyword to a 5 digit short code. Their mobile number is then captured by your account and added to your unsubscribe list.

Your account will then always check your unsubscribe list before sending out an sms campagn. This means that you cannot send an sms to an unsubscribed customer by mistake.

How do I set up the unsubscribe service on my bulk sms account?

Setting up the unsubscribe service is free and your account will have already been allocated a 4 letter keycode. Full instructions on this can be found here.

Popularity: 4%

Related posts:

1. Concatenated “Long Message” SMS feature now Live for the Bulk SMS system and the SMS Gateway
   You can now send text messages longer than 160 characters, in fact up to 612 characters which arrive as 1...
2. System Update – Upload your mobile numbers straight from Microsoft Excel
   The development team at Text Marketer have had a busy few months and the latest system improvement has now been...
3. Text Marketer Bulk SMS Account – System Instructions
   Quick Start! I’ve set up my Text Marketer account, how do I get going quickly? Download the PDF instruction manual...
4. Westminster Council Uses Business Sms Service For Event Alerts
   Westminster Council is using text alerts to keep the public informed about a a range of free and low cost...
5. Red Bull Use Text Marketer SMS service for Staff Alerts
   Energy drink company Red Bull is using Text Marketer’s bulk sms service to keep field-based staff in touch. Sms is...
6. Plant-a-Forest Option now live! SMS Marketing helps the Environment
   We are proud to announce our Plant-a-Forest option is now live in customer accounts. This is an opt-in option and...
7. SMS Marketing for the Financial Services Industry
   The financial services sector has endured a torrid time in the past 18 months. For most companies it’s been a...
8. Text Marketer short code / txtUs API options
   Introduction The keyword on your system (on short code 88802) or your txtUs number can be used to “route” incoming...
9. How RoughTrax increased sales by over 19% for next to nothing using Bulk SMS – could you?
   Further to our article, Top 5 Tips for increasing sales using Bulk SMS, one of our customers RoughTrax (a mail...
10. Be Honest. Is Your Advertising Working?
    Most marketers start to feel a little uncomfortable when faced with such a stark question. They might shift uneasily in...