Posted on January 4th, 2010 by Henry.
Categories: News and Case Studies

World famous chocolatiers Thorntons, have chosen Text Marketer to help run their current bulk sms campaign.

Existing Thorntons customers have been sent a text reminder about delicious last minute Christmas gifts. Included in the text bulletin was a notification about their sale which began on Christmas day itself.

SMS Services beat direct mail for response

Using a bulk sms service to promote a retail business is incredibly cost effective and very responsive. Text credits can cost as little as 3.8 pence + VAT and you can expect response rates of up to 18%. (source – Mobile marketing Association.) In comparison, direct mail generates response rates of up to 2%.

Setting up a bulk sms account is free and you get 10 free text credits so you can test the system before making a text credit purchase.