Police Force use Text Response in Recruitment Drive

Thames Valley Police are using Text Marketer again to help with their recruitment. This campaign is about attracting suitable candidates who might be interested in a career as a Special Constable.

A local advertising campaign in the Thames Valley area invites applicants to text the keyword SPECIALS to short code 88802. An automated text response is then generated that asks candidates to visit the Special Constable recruitment web site where more information is available.

The sms response campaign is running for 3 months and has generated well over a hundred responses in its first month.

Using a text response and bulk sms service as part of a recruitment campaign is becoming increasingly common. In the past 12 months Text Marketer has been involved in over 20 separate campaigns.

Please feel free to call us on 0117 9249207 to discuss how mobile can become part of your recruitment process.

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