» Text Marketer Appointed ByThe Scotsman Publication

The famous Scotsman newspaper is using Text Marketer’s sms software to send out sms alerts to customers who have registered to receive updates on their mobile.

The data held on their database includes the postcode of the customer, allowing them to send news alerts to subscribers in specific geographic locations. So sms alerts can be sent out to readers in just one postcode sector which typically containes between 2 and 4 thousand households. (e.g EH13 2)

For example, a recent text informed local residents about a planning decision on a block of flats that would have an impact in the area.

“Fountainbridge flats set to go ahead. Read about controversial plan in today’s News. To stop, txt EXIT to 88802.”

By alerting readers to local stories, The Scotsman is engaging with customers in an innovative way and is proving a successful strategy in driving  newspaper sales. The Scotsman is also making good use of Text Marketer’s unsubscribe tool that allows readers to easily remove themselves from the list. Once a customer has unsubscribed, the sms system will no longer allow messages to be sent to that number. This is a failsafe function that means that a customer cannot accidentally send out a message to someone that has already unsubscribed.

Text Marketer is delighted to be working with The Scotsman and looks forward to helping them further develop their mobile marketing strategy.

For more information about how sms soutions could be used in your business, please feel free to call us for a brief chat on 0117 9249207.
Setting up a bulk sms account is free and your account comes with 10 free text credtis so you can test the service before you spend any money. Compare our prices with other providers using our price comparison table.

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