Mobile Marketing – Keep Testing

Test different mobile marketing campaigns to maximise response

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile Marketing Association.)

Most organisations which are new to mobile marketing are keen to see how successful it could be for them. In all the excitement, it’s easy to get wrapped up in the new technology at the expense of a properly thought through and appealing mobile marketing campaign. Customers and prospects are not excited that a company they deal with has started to use SMS. They’ll only be interested if what lands on their phones is appealing to them. So just because you’ve sent your customers a text, don’t expect a huge deluge of enquiries and orders.

Mobile Marketing Testing Pays Dividends

To really get the most out of your mobile marketing campaign you need to test different approaches and offers, sent at different times of day. It’s highly unlikely that your first bulk SMS campaign will be the perfect formula. It’s only by testing and retesting that you’ll find out what works best. This is all pretty obvious and direct marketing gurus have been enthusing about the benefits of testing for decades.

So mobile marketing follows the same rules as all the other direct marketing channels such as mail and e-mail and a crucial part of that is the testing process. Some Text Marketer customers have tested over a dozen different campaigns before settling on the most effective one.

Domino’s Pizza franchisee Glen Craik, initially rejected mobile marketing as the response that he had from his first campaign was so poor. It took him over six months to devise the most responsive offer, which now generates a response rate of over 6%. So consistent is this response to his mobile marketing campaigns that he knows the exact quantity of ingredients to have in store to satisfy demand.

You’ll be able to explore this by setting up a free account. There is no setup cost or monthly fee; you just purchase as many low cost text credits as you need for your campaign. You can always call us too on (0117) 205 0202, we’d love to hear from you.

Popularity: 5%

Related posts:

1. Mobile Marketing – Target the Human Not the Mobile Number
   There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects...
2. 10 Steps to Mobile Marketing Nirvana – Chapter 1
   I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book....
3. Where Next Mobile Marketing?
   Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies....
4. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
   1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to...
5. Bulk SMS
   Can bulk sms be used in conjunction with other communication channels? Bulk SMS undoubtedly excels as an extremely effective stand...
6. Mobile Marketing – Over 50′s Move Centre Stage
   For years now we’ve been trying to convince some customers that the over 50′s do send and receive texts just...
7. The Seven Deadly Sins of Mobile Marketing – Sin 4
   The last sin warned of the perils of not allowing your customers to unsubscribe from your bulk sms campaigns. The...
8. 5 Easy Things to Test to Achieve a Better Response from your SMS Marketing Campaigns
   Testing something new or changing something seemingly small in your bulk sms campaign can definitely improve the response that you...
9. Mobile Marketing – Xmas shoppers go mad for SMS Vouchers
   Results in show that 2010 Christmas Shoppers are going mad for last minute discount vouchers sent to them by text...
10. Mobile Marketing – Royal Wedding SMS Marketing Campaign
    Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a...