Does my bum look big in this? Well the answer is no, mobile marketing is the perfect retail fit. The retail industry is a big, crowded industry where you need to keep up with the trends so you don’t get left behind and become so last season.
The value of UK internet sales in 2012 was 29 billion (British retail consortium) and 28% of internet usage comes from a mobile phone. With 50% sales through mobile web usage related to Mother’s Day in 2012.(Pew research center)
The mobile is the most powerful tool when getting your message out there, 98% of all text messages are read compared to 22% of emails. Research also states that on average a text message will be read within 5 seconds of being received. (Frost & Sullivan) Nokia says that on average a person will look at their phone 150 times a day. Meaning that it is the perfect fit for the retail industry.