One guaranteed way to get repeat business
Posted on April 21st, 2011 by Richard.
Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Mobile Marketing, SMS Marketing Ideas & Advice
Tags: 2way, marketing, message, mobile, sms, text, txtUs
Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years in business, I firmly believe in this one. People’s … Continue reading




Customer Research by Text Message returns 43% Response Rate
Posted on March 29th, 2011 by Richard.
Categories: Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, News and Case Studies, Text Messaging Response
Toyota parts supplier, RoughTrax, achieved a 43% response rate to their customer survey using text messaging alone. It’s fundamental to every business on the planet. Customer research tells us what we’re doing right and where we’re going wrong. But, customers just don’t often respond to postal or emailed surveys. Running … Continue reading →