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Top Tips for Writing Successful SMS Marketing Messages

Henry — Tue, 18 Aug 2009 08:13:47 +0000

Customers often ask us whether we have any example sms messages that they can use as a templates for their bulk sms marketing campaigns.

Now obviously each company needs to tailor the text message specifically for their own target market. There are however a few golden rules that can help you get the best possible response from your bulk text campaign.

Below these, we have also included a few example template messages that we hope provide you with inspiration.

Don’t Use Text Speak

Some of your target audience won’t mind text speak’ at all but a good many of them will be infuriated by it! Text speak can be confusing and can project an unprofessional image.

Don’t Cram In Too Many Points?

A text is only 160 characters so don’t be tempted to crowbar in loads of offers. Keep it simple, concise and clear.

Tell Your Audience Who You Are.

This may seem an obvious point but don’t assume your audience will immediately know who the text is from. Within your account, you can change the sender name so that the customer knows who it’s from before the text is even opened.

Have A Strong Call To Action’.

Make sure that you make it clear what you want the customer to do. Don’t just quote your phone number but ask the customer to dial it. E.g Call us now on 080012345678

Use An Attention Grabber’

Try to start your text with an attention grabber that will arouse curiosity and compel the customer to read on. This is usually a single or couple of words, often in capitals. The word news’ is particularly effective.

Template SMS Messages…

NEWS! EJ Wines are now extending their 20% discount offer until 6 pm this Friday. For amazing offers on all our wines, call us now on 01234567890. www.ejwines.co.uk

Weather forecast is cold and wet. Cosy up at The Rock Inn from £125.00 for 2 nights B+B. Roaring fire, local ales, fine wines and dining. Call 0123456789 or reply ROCK to this text.

Beat the queue! Show this text at Metropolis Nightclub before 10pm tonight and we’ll take you through the members’ only entrance. Free single shot at the bar with this text.

MOT NOW DUE! Your car is now due for its MOT. Please call Mullins Ford now on 012345 67890 to book your car in. www.mullinsford.co.uk

JOB ALERT! Please call Access Recruit now on 012345 67890. We have a number of exciting new vacancies that match your skills and experience. www.accessrecruit.net

A massive 50% off all sports products at Campus Leisure this weekend. Logon now to www.campusleisure.biz. This offer will end at 7 pm on Sunday, so logon now and quote code X13.

Concatenation and Bulk sending

Nick — Tue, 07 Jul 2009 14:41:48 +0000

Feature Upgrade

API customers can now send messages up to 612 characters long. If you exceed 160 characters you automatically covert to concatenation sending, this has the following connotations. Each message consists of a 153 character ‘chunk’ (not 160 chars) the extra characters are used to glue the messages together. Therefore a message that is 307 characters long will require 3 messages to send.

The API xml response has also be updated to include the element:

This element contains the number of credits used for that message send.

API bulk sending specification

New Feature

Nick — Thu, 18 Jun 2009 13:55:28 +0000

We have had many requests to allow mobile phone number data to be exported once it’s in a group. This allows you to take advantage of the de-duplicating and Internationalisation our system does for you. You can now do this from the Upload Number to Groups screen. Just click Export next to the group.

New Settings Page For Short Codes

Nick — Thu, 28 May 2009 11:21:35 +0000

If you have a keyword with us on our 88802 number you can now set the auto response, API and trigger e-mail settings your self . The new option is under the “Text Response” top level menu, then just select “Change Settings“

Buying SMS Credits – Google Checkout

Nick — Tue, 19 May 2009 08:11:57 +0000

When buying credits for your account it’s important to note that Google checkout has very stringent anti-fraud measures, whilst most transactions will be immediate, occasionally it can take a while longer as Google does extra checking. The implications are that if you are going to send a large campaign (and need to purchase £100 or more worth of credit) give your self plenty of time to allow the transaction to go through, purchase a day or so before you need to use them.
The status of your transaction appears here, if you see anything other than Completed it means that Google is still processing the order.
Google will also send you notifications via email, so please check your inbox and spam accounts.

How to get help with your text system

Richard — Mon, 18 May 2009 10:08:36 +0000

We’ve produced a few helpful videos that can help guide you through the main aspects of your Text Marketer SMS System. Try these first but if that doesn’t cover what your looking for you can also try our FAQ’s area for more help.