Mobile Marketing – 68% of Consumers Want To Receive Offers by Text Message
August 8th, 2012
The results of a comprehensive consumer study into what people think about mobile marketing textsIndustry Commentary
We Text More Than We Chat, Research Reveals
July 31st, 2012
I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race
SMS Marketing or SMS Blasting?
June 18th, 2012
The term SMS marketing, like so much business jargon, is used far too frequently. When companies talk about sending an SMS marketing campaign, what they often really meanBusiness SMS API Integrations on the Rise
June 13th, 2012
The role that business SMS plays in UK organisations is changing. No longer is SMS seen as a somewhat maverick communication channel, used only by brands targeting the youth
Still Without a Mobile Marketing Strategy? No Need to Panic
SMS – 19 Years and Counting
January 10th, 2012
Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His 'Merry Christmas' message sent to his colleagues launched aPeople Prefer Text Message Marketing, Says Direct Marketing Association
Reasons to develop a Mobile Marketing Strategy
December 1st, 2011
If you've been thinking about mobile marketing and haven't quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry
Mobile Marketing – How important is it that you include an opt out?
August 28th, 2012
One of the areas that we focused on in our recently released 'Consumer Attitudes to SMS Marketing' survey was the contentious issue of unsubscribing. We wanted to get people's true feelings about the importance they put on being able to opt out from mobile marketing campaigns. Before the results were in, our
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