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Category: News and Case Studies

SMS API – First Choice Software Partners With Text Marketer

Posted on January 30th, 2012 by Henry.


Categories: News and Case Studies
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First Choice Software and Text Marketer today announced a partnership, opening up a new low cost SMS API route for users of First Choice’s RDB recruitment software platform. The partnership with Text Marketer’s SMS API is designed to give customers even better for value for money by reducing their SMS … Continue reading

Still Without a Mobile Marketing Strategy? No Need to Panic

Posted on January 13th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When Text Marketer was set up, way back in 1999, … Continue reading

SMS – 19 Years and Counting

Posted on January 10th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies
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Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular as it has proved to be. Papworth originally thought … Continue reading

People Prefer Text Message Marketing, Says Direct Marketing Association

Posted on January 6th, 2012 by Henry.


Categories: Industry Commentary, News and Case Studies
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Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna for the Direct Marketing Association. The report sponsor Velti, revealed the somewhat surprising evidence that 38% of people in the … Continue reading

SMS Marketing – Business Link Case Study

Posted on December 14th, 2011 by Henry.


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Business Link was looking for a way to reduce the number of non-attendants to their business workshops. Although their booking systems sent out e-mails to confirm that the spots had been booked, there was still an uncomfortably high rate of non-attendance. Using an SMS marketing company to send text reminders … Continue reading

Bulk SMS Case Study – Snap-on Tools

Posted on December 14th, 2011 by Henry.


Categories: Bulk SMS, News and Case Studies
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Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but the most essential element was the reliability of the bulk SMS service. When Alistair was assessing a number of shortlisted … Continue reading

SMS Marketing Case Study – Subway

Posted on December 14th, 2011 by Henry.


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Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He needed a communication channel that would cut through and get his message noticed above everything else. With read rates of … Continue reading

SMS Gateway Provider – Legal and General use Text Marketer

Posted on December 7th, 2011 by Henry.


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Leading financial services provider, Legal and General are using Text Marketer as their SMS gateway provider. Part of the technical team are using the SMS Gateway as a route to communicate important and time sensitive system updates. Reliability of the SMS Gateway was obviously a crucial factor in deciding to … Continue reading

SMS Short Code – Dragons’ Den Contestant Uses Text Response

Posted on December 6th, 2011 by Henry.


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You may remember a recent Dragons’ Den contestant who was trying to get investment for an innovative new type of hairbrush. While his ‘Tangle Teezer’ product was pretty impressive, he put the dragons off with a somewhat overenthusiastic demonstration on a hairdresser’s practice head. Despite failing to crowbar funds out … Continue reading

Brittany Ferries Chooses Text Marketer SMS Gateway

Posted on November 29th, 2011 by Henry.


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Text Marketer has been selected by Brittany Ferries to provide a new SMS service using its SMS gateway. The new customer alerts system will use Text Marketer’s SMS gateway to send important travel updates to its customers. The aim is to keep customers better informed of any delays or cancellations. … Continue reading

SMS Gateway API Integration – Not Such a Headache

Posted on November 25th, 2011 by Henry.


Categories: News and Case Studies
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I’ve been speaking to a software developer recently about whether he would consider switching his SMS gateway API to Text Marketer. There are huge savings to be bagged as the deal we agreed is about 35% lower than his existing SMS gateway API provider. Unfortunately it looked as though we … Continue reading

Bulk SMS Used as Call to Prayer

Posted on November 22nd, 2011 by Henry.


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Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems that in Israel, cities with large Muslim populations such as Jerusalem, residents have had enough of being woken at odd … Continue reading

Web SMS – Sytner chooses Text Marketer

Posted on November 10th, 2011 by Henry.


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Sytner Group, the U.K’s leading retailer of prestige cars has chosen Text Marketer’s web SMS service to enable it to communicate with customers by text. Initially five Mini and BMW dealerships will adopt the SMS service, with other dealerships using it in the coming months. The first web SMS campaigns … Continue reading

City of London Integrates with Text Marketer SMS API

Posted on November 8th, 2011 by Henry.


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Text Marketer has seen a gaggle of local authorities integrating with its SMS API in the past couple of years. So it seems that even relatively slow moving local councils are starting to recognise the benefits of communicating by SMS. Most councils now offer SMS alerts on a range of … Continue reading

SMS API Integration – You Choose Your Level of Support

Posted on October 26th, 2011 by Henry.


Categories: News and Case Studies, SMS Marketing Ideas & Advice, Technical
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At Text Marketer we speak to a good number of software development companies. Usually they are adding an SMS sending facility to an existing piece of software. So this might be used for sending appointment reminders, order confirmations or a huge range of other SMS notifications. Integrating a system with … Continue reading