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Category: News and Case Studies

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry.


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
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Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading →

Mobile Marketing – Royal Wedding SMS Marketing Campaign

Posted on April 28th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies
Tags: ,

Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a charmingly simple idea. If you want to get two for one tickets to Bristol Zoo Gardens at any time in May, all you need to do is text the word wedding to … Continue reading →

SMS Response for Political Campaigning

Posted on April 26th, 2011 by Henry.


Categories: Bulk SMS, Industry Commentary, News and Case Studies, Short Code SMS
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The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout. There are a few campaigning groups that seem to be trying to rustle up some awareness though. One of them, www.no2av.org … Continue reading →

Mobile Marketing – New App Promoted By Bulk SMS

Posted on April 6th, 2011 by Henry.


Categories: Bulk SMS, News and Case Studies
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The British Osteopathic Association has recently launched a new smart phone app aimed at both members and non members alike. The app contains information about osteopathy, what it can treat and who it can treat. Text Marketer has been chosen as the bulk sms provider to help promote it. The BOA will … Continue reading →

Customer Research by Text Message returns 43% Response Rate

Posted on March 29th, 2011 by Richard.


Categories: Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, News and Case Studies, Text Messaging Response

Toyota parts supplier, RoughTrax, achieved a 43% response rate to their customer survey using text messaging alone. It’s fundamental to every business on the planet. Customer research tells us what we’re doing right and where we’re going wrong. But, customers just don’t often respond to postal or emailed surveys. Running … Continue reading →

SMS Marketing – Brunel Uni Students Get Text Alerts

Posted on March 17th, 2011 by Henry.


Categories: News and Case Studies, SMS Marketing Ideas & Advice
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Students aren’t well known for their excellent time keeping. In a bid to avoid lateness and non attendance, Brunel University has starting using Text Marketer’s bulk sms alert system to remind students of some key fixtures in their diaries. “Reminder: Career Development Workshop (Networking Skills) at 2.45pm today. Cavendish Room, … Continue reading →

SMS Response – Stirling Furniture Streamlines Deliveries using SMS

Posted on March 14th, 2011 by Henry.


Categories: News and Case Studies, Text Messaging Response
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Stirling Furniture has transformed its product delivery process and made huge cost savings by adopting Text Marketer’s TxtUs service. Every customer expecting delivery of an item of furniture is now sent an sms message informing them of the 2 hour time slot in which they can expect delivery. “Your delivery … Continue reading →

SMS Campaign Watch – Part 1. 7UP Text to Win Competition

Posted on March 8th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer’s perspective, campaigns will be rated on a number of factors such as ease of entry, clarity of instructions, creative impact etc. The problem we’ve found with … Continue reading →

Mobile Marketing – Sue Ryder Embraces Bulk SMS

Posted on March 2nd, 2011 by Henry.


Categories: Bulk SMS, News and Case Studies
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Leading cancer care charity Sue Ryder, which delivers over 4 million hours of palliative care every year, is using  bulk sms as way of promoting its series of women only midnight walks. The idea is to encourage as many people as possible to take up the challenge which take place … Continue reading →

Text message enquiry system reduces costs and increases enquiries

Posted on March 1st, 2011 by Richard.


Categories: Business SMS, Email to SMS, Mobile Marketing, News and Case Studies
Tags: , , , , , ,

RoughTrax, one of the leading independent suppliers of 4×4 Toyota parts, recently integrated the text message enquiry and reply system txtUs. txtUs is designed to give a business a unique mobile number (like having a fax number) which customers and prospects can use to text the company. Texts come in … Continue reading →

Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

Posted on January 19th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
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I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by one. This is quite effective and the car certainly … Continue reading →

Mobile Marketing – Papa John’s Increase Sales By 33%

Posted on January 9th, 2011 by Henry.


Categories: Distributed SMS Articles, News and Case Studies, Ticker
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A remarkable example of the efficiency and effectiveness of mobile marketing as a communication medium has emerged from one of our customers in the fast food sector. Grant Wiszniewski, operates the Papa John’s pizza franchise in South Shields and is always looking for new ways to increase business. He used … Continue reading →

Mobile Marketing – Storage Kings Launches SMS Promotion

Posted on January 5th, 2011 by Henry.


Categories: Bulk SMS, Mobile Marketing, News and Case Studies
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Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing campaigns can reach at least double or triple that … Continue reading →

Glass’s Guides Launches Mobile Marketing Service

Posted on December 9th, 2010 by Henry.


Categories: News and Case Studies
Tags: ,

Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform their customers about a range of new products and offers. The idea is simple enough and is proving very responsive indeed. Customers receive regular mobile marketing messages which include a … Continue reading →

How Not to Run a Text to Win Competition by Coca-Cola. Part 2.

Posted on November 21st, 2010 by Henry.


Categories: News and Case Studies, SMS Campaign Watch, SMS Marketing Ideas & Advice
Tags: ,

Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous patience and persistence to enter successfully and the clunkiness … Continue reading →

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