We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They’ve got a good selection of real ales, decent food and friendly staff. Perusing the range of beer pumps, I witnessed yet another pointless…
March 2, 2012
This is the latest in our blog series, taking a critical look at consumer text response campaigns. The idea is to mark them on how they perform on a series of key criteria. This text to win competition is from toothpaste…
February 23, 2012
In a previous post we had a little moan about Bannatyne’s Gym. Lapsed customers were kept being sent mobile marketing text messages to try and tempt them back. Now there is nothing at all wrong with that, in fact it is…
June 1, 2011
Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for…
May 5, 2011
This is the first in a series of blog posts looking at current on-pack SMS based promotions. Casting a critical eye, from the consumer’s perspective, campaigns will be rated on a number of factors such as ease of entry, clarity of…
March 8, 2011
I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by…
January 19, 2011
Since my last rather scathing report of Coke’s text to win competition in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous…
November 21, 2010