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Category: SMS Campaign Watch

Campaign watch casts a critical eye over consumer text response campaigns

SMS Campaign Watch – Win a Weekend in the Peaks

Posted on July 26th, 2011 by Henry.


Categories: Distributed SMS Articles, SMS Campaign Watch
Tags: ,

Another consumer mobile maketing campaign comes under the spotlight. This time it’s Buxton Water with their current ‘win a weekend tour of the peaks‘ competition. Creative Impact – Score – 7.5 / 10 Understated is how I’d describe this mobile marketing campaign. The offer didn’t exactly leap from the bottle nor … Continue reading →

Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out

Posted on June 1st, 2011 by Henry.


Categories: Business SMS, Industry Commentary, SMS Campaign Watch, SMS Marketing Ideas & Advice
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I had a moan about Bannatyne’s Gym in a previous post. As a lapsed (and slightly fatter) customer, they kept sending me mobile marketing texts trying to tempt me back. Nothing at all wrong with that, in fact I was a sensible target for them. What drove me slightly mad … Continue reading →

SMS Campaign Watch – Part 2. Frijj Text to Win Competition

Posted on May 5th, 2011 by Henry.


Categories: Distributed SMS Articles, Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on from SMS Campaign Watch – Part 1. 7UP Text to Win Competition). Now I’m not really the target market for Frijj, (a chilled milk chocolate drink) but this mobile … Continue reading →

SMS Campaign Watch – Part 1. 7UP Text to Win Competition

Posted on March 8th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer’s perspective, campaigns will be rated on a number of factors such as ease of entry, clarity of instructions, creative impact etc. The problem we’ve found with … Continue reading →

Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It

Posted on January 19th, 2011 by Henry.


Categories: Mobile Marketing, News and Case Studies, SMS Campaign Watch
Tags: , ,

I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by one. This is quite effective and the car certainly … Continue reading →

How Not to Run a Text to Win Competition by Coca-Cola. Part 2.

Posted on November 21st, 2010 by Henry.


Categories: News and Case Studies, SMS Campaign Watch, SMS Marketing Ideas & Advice
Tags: ,

Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous patience and persistence to enter successfully and the clunkiness … Continue reading →

How Not to Run a Text to Win Competition. By Coca-Cola.

Posted on April 21st, 2010 by Henry.


Categories: Business SMS, Distributed SMS Articles, SMS Campaign Watch, SMS Marketing Ideas & Advice
Tags: ,

Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you’re going to run a text to win competition, at least have a crack at making it easy for people to enter. In an idle 10 minutes, my eye was … Continue reading →