SMS Campaign Watch – Macleans Text to win Competition
February 23rd, 2012
This is the latest in our blog series, taking a critical look at consumer text response campaigns. The idea is to mark them on how they perform on a seriesSMS Campaign Watch
Mobile Marketing – Relief as Bannatynes Includes SMS Opt Out
SMS Campaign Watch – Part 2. Frijj Text to Win Competition
May 5th, 2011
Slightly later than planned, this is the second part of our blog series looking at consumer text response campaigns (following on fromSMS Campaign Watch – Part 1. 7UP Text to Win Competition
March 8th, 2011
This is the first in a series of blog posts looking at current on-pack sms based promotions. Casting a critical eye, from the consumer's perspective, campaigns will be rated onMobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It
January 19th, 2011
I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through allHow Not to Run a Text to Win Competition by Coca-Cola. Part 2.
November 21st, 2010
Since my last rather scathing report of Coke's text to win competiton in April, I've been keeping a close watch on their latest competitionsHow Not to Run a Text to Win Competition. By Coca-Cola.
April 21st, 2010
Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you're going to run a text to win competition, at
Mobile Marketing – The Relentless March of the Pointless QR Code
March 2nd, 2012
We had a meeting the other day at the excellent Mall pub overlooking some greenery in Clifton. They've got a good selection of real ales, decent food and friendly staff. Perusing the range of beer pumps, I witnessed yet another pointless application
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