Archive for the "SMS Marketing Ideas & Advice" category

 

SMS Gateway Reliability - The Chain is Only as Strong as the Weakest Link

 

Most bulk SMS providers , (including ourselves) will take great pains to point out the merits of direct connections to the UK Networks, and a direct connection is indeed essential for a first class, reliable sms service.
But that is only part of the story. Just as crucial to reliability are the systems in place that connect [...]

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5 Reasons Why You Can’t Afford To Ignore Mobile Marketing

 

1. It’s the most responsive direct marketing channel available.
Using bulk sms as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, sms is 5 times more responsive than direct mail. With open rates to e-mail collapsing, companies need to find new and innovative ways [...]

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Q: How Can You Get a Better Open Rate to Your E-mail Campaigns?

 

A: Use an SMS Service to draw attention to your e-mail.
We all know the problem with e-mail. Open rates have been dropping steadily and it’s becoming an increasing struggle just to get e-mails read let alone responded to.
SMS has presented a very effective solution that is going a long way to resolving the problem. By [...]

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Don’t Let the Royal Mail Strikes Affect Your Customer Communications - Use SMS

 

For many companies, the current mail strikes are an unwelcome distraction. As if generating a profit wasn’t hard enough already, now companies have to worry about whether their deliveries and customer communications are going to arrive on time.
This disruption might be the impetus that some businesses need to look at business sms as a low [...]

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Red Bull Use Text Marketer SMS service for Staff Alerts

 

Energy drink company Red Bull is using Text Marketer’s bulk sms service to keep field-based staff in touch.
Sms is becoming an increasingly popular way of communicating with employees who are always on the move. With the current trend for home and field based working, staff can feel somewhat isolated and out of touch and regular [...]

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Text Marketer Joins 10:10

 

Leading sms service provider Text Marketer has joined the innovative envronmental programme, 10:10.
 
10:10 is an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010. It is supported by tens of thousands of individuals and [...]

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Birthday Offer Draws Response for Westhill Insurance

 

Kent based insurance broker, Westhill Insurance has recently been celebrating 25 years in business, To help mark the occasion , Westhill is rewarding its customers, by giving away free insurance policies.
Selected customers were sent a text inviting them to call in for a 1 in 25 chance of winning free insurance cover.
FREE INSURANCE for 1 [...]

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SMS Marketing Works, Say Hair and Beauty Salons

 

Text Marketer has seen a big increase in the number of independent hair and beauty salons that are using bulks sms to communicate with their customers. SMS is very cost effective and has the advantage getting the message straight to the customer’s phone, wherever they happen to be.
Most salons are sending appointment reminders as a [...]

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Text Marketer Launches SMS for Schools

 

Text Marketer has launched SMS for Schools, a low cost sms communication service for UK schools and colleges.
The new text system offers schools the highest quality sms service at the lowest price. (From 3.8 pence per message.)
Setting up an account is free and there is no monthly fee or other hidden cost. Schools only pay [...]

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SMS Marketing for the Financial Services Industry

 

The financial services sector has endured a torrid time in the past 18 months. For most companies it’s been a tough job just trying to survive and they way is littered with casualties. There are however reasons for optimism and even talk of improving trading conditions in recent weeks.
Is using SMS right for my business?
The [...]

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Cineworld Cinemas Choose Text Marketer

 

In a competitive pitch, Cineworld Cinemas have selected Text Marketer as their bulk sms provider.
The Cineworld Group, which has over 75 cinemas nationwide has launched a new sms ticket confirmation service. Customers buying tickets online can now choose to get a booking confirmation text containing film booked, date and time, venue, number in party and [...]

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SMS Marketing for the Fast Food Industry

 

The fast food sector is notoriously resilient in a tough economic climate. The current recession is proving to be no exception with the largest pizza takeaway companies reporting increases in profits this year. As well as UK consumers dining out less at restaurants, the swine flu outbreak over the summer and the associated media frenzy [...]

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Top Tips for Writing Successful SMS Marketing Messages

 

Customers often ask us whether we have any example sms messages that they can use as a templates for their bulk sms marketing campaigns. 
Now obviously each company needs to tailor the text message specifically for their own target market. There are however a few golden rules that can help you get the best possible response [...]

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SMS Marketing A Hit for Restaurant Group

 

Live music restaurant group, Bistro Live, has adopted a remarkably successful sms marketing strategy to increase bookings at their 3 venues.
The group was looking for a cost effective way of getting their amazing party offers out to existing customers and prospects at a reasonable cost.
“SMS seemed like an obvious route for us as we can [...]

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5 Easy Things to Test to Achieve a Better Response from your SMS Marketing Campaigns

 

Testing something new or changing something seemingly small in your bulk sms campaign can definitely improve the response that you achieve. But you won’t know until you try.
Testing something new can seem like hard work but it’s really not. If you’re putting together a business sms campaign anyway, it’s worth trying to get the best [...]

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