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Category: SMS Marketing Ideas & Advice

Advice and ideas for running SMS Marketing campaigns.

Is SMS to Landlines effective as a Marketing tool?

Posted on March 8th, 2011 by Richard.


Categories: Bulk SMS, Business SMS, SMS Marketing Ideas & Advice
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This is a question worth pondering for a moment for your business. As with all marketing/communication options there is never a one size fits all answer. But, in many circumstances, sending text messages to landline numbers is a brilliant alternative to texting a mobile number. It’s also a great addition … Continue reading →

SMS Reminder Alerts Reduce ‘no shows’ by 70%

Posted on March 7th, 2011 by Richard.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice
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No-shows can be incredibly costly for businesses and organisations who make appointments with their customers. Hair salons, restaurants, doctors, dentists and many others are literally losing thousands of pounds per year because of people not turning up for their appointments. But, this can be avoided with a simple text message … Continue reading →

Email to SMS V Online Bulk SMS Account

Posted on March 4th, 2011 by Henry.


Categories: How to, SMS Marketing Ideas & Advice
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Question I need to send out text messages to individual customers throughout the day (normally about 35 or so). Should I use email to sms or should I logon to my bulk sms account and use that? Response Both are a great way of getting a text message out the … Continue reading →

Mobile Marketing – Over 50′s Move Centre Stage

Posted on January 27th, 2011 by Henry.


Categories: Industry Commentary, SMS Marketing Ideas & Advice
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For years now we’ve been trying to convince some customers that the over 50′s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond to a mobile marketing campaign as anyone else. According … Continue reading →

5 Essential Tips For Christmas Bulk SMS Campaigns

Posted on November 29th, 2010 by Henry.


Categories: Bulk SMS, Distributed SMS Articles, How to, SMS Marketing Ideas & Advice
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I spend most of November trying to avoid Christmassy stuff. It’s almost impossible, particularly as the number of perfume and ‘eau de toilet’ ads on the telly reaches saturation. NEWSFLASH! Text Marketer launches lowest ever priced Bulk SMS system & updates competitor price comparison chart. I finally admitted defeat though … Continue reading →

Have you thanked your customers lately?

Posted on November 25th, 2010 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice

Sounds obvious doesn’t it? But over 90% of businesses only thank their customers only at the time of their order and research shows that thanking them again at an appropriate time (let’s call that near Christmas for now!) reminds the customer about you, gives them a good feeling and makes … Continue reading →

How Not to Run a Text to Win Competition by Coca-Cola. Part 2.

Posted on November 21st, 2010 by Henry.


Categories: News and Case Studies, SMS Campaign Watch, SMS Marketing Ideas & Advice
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Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous patience and persistence to enter successfully and the clunkiness … Continue reading →

The Long Shadow of the Crazy Frog

Posted on November 9th, 2010 by Henry.


Categories: Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
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Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years ago. On a whim, unwary consumers would text in … Continue reading →

Is This the Golden Age of SMS Marketing?

Posted on October 6th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice
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I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response rates of 6,7 or even 10%. My fear is … Continue reading →

Mobile Marketing Undervalued by UK Brands

Posted on September 29th, 2010 by Henry.


Categories: Bulk SMS, Distributed SMS Articles, Industry Commentary, SMS Marketing Ideas & Advice, Text Messaging Response
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Ronan Shields, mobile expert at New Media Age, wrote an excellent article last week about how major brands are missing out on the opportuinity that mobile marketing presents. The main thrust of the article was that media agencies are failing their clients by refusing to buy into the effeciveness of … Continue reading →

SMS Marketing ‘Toppest’ Top Tips!

Posted on September 28th, 2010 by Richard.


Categories: Distributed SMS Articles, SMS Marketing Ideas & Advice

It’s been a busy few weeks here at Text Marketer. All the marketing departments are full again after the summer holiday season and brimming with new ideas for their mobile marketing strategies, a lot of which include SMS Marketing. I’ve spoken with A LOT of marketing people and agencies over … Continue reading →

Reduce Your Bulk SMS Costs -Let Users Unsubscribe

Posted on September 7th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, How to, SMS Advertising, SMS Marketing Ideas & Advice
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The use of Bulk SMS in business is just starting to establish itself as a mainstream channel in marketing strategies. Although sms has been around on our phones for over 20 years, it’s only fairly recently that mobile marketing has become an increasingly popular way of getting a message across … Continue reading →

99% of Mobile Apps Only Get Used Once

Posted on July 27th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Industry Commentary, Mobile Marketing, News and Case Studies, SMS Advertising, SMS Marketing Ideas & Advice, SMS Providers
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Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of information was revealed by Alex Meisl of Sponge Group and came to light as part of an excellent series … Continue reading →

Examples of how to use our Email to SMS Text Gateway

Posted on July 13th, 2010 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, Email to SMS, SMS Marketing Ideas & Advice
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Ever thought about how to use Email to Text? Businesses up and down the land send millions of notifications per day by email and as we all know a huge percentage are never getting to the inbox, let alone being read! The Mobile Marketing Association recently released data on the … Continue reading →

SMS Cements Top Spot as Most Read Medium

Posted on July 8th, 2010 by Henry.


Categories: Business SMS, Distributed SMS Articles, Industry Commentary, Mobile Marketing, SMS Advertising, SMS Marketing Ideas & Advice
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We’re always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently released an absolute corker on Twitter. “97% of SMS opened, 83% in one hour but typically within 4 minutes” If ever there was a statement that should encourage marketers to incorporate an sms … Continue reading →

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