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Category: SMS Marketing Ideas & Advice

Advice and ideas for running SMS Marketing campaigns.

Top 5 reasons to set up a short code text messaging service

Posted on June 22nd, 2010 by Richard.


Categories: Distributed SMS Articles, Mobile Marketing, SMS Marketing Ideas & Advice, Text Messaging Response
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Allowing people to enquire to your company by text message is simply one the most powerful additions to your mobile marketing activities available today. In a recent survey, two thirds of Brit’s said they want to interact with comapnies by text, yet only 3% said they currently do due to … Continue reading →

6 Questions To Ask Your Bulk SMS Software Supplier

Posted on June 15th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, SMS Marketing Ideas & Advice, SMS Providers, Text Messaging Software
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If only sourcing the right sms software company was as easy as finding the lowest price and signing up. As usual, it’s a little bit more involved than that. Companies package their products and pricing in different ways that make differentiating all the possible suppliers a tricky business. So here’s … Continue reading →

Competitive Pricing Tempts Software Developers to Text Marketer’s SMS API

Posted on June 4th, 2010 by Henry.


Categories: Business SMS, SMS Marketing Ideas & Advice, SMS Providers, Text Messaging Software, Web to SMS
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I think we’ve all got a bit bored about everyone droning about the recession and how tough it’s going to be. However, the reality is that for many companies, if you want to increase profits, it’s easier to cut your costs than generate more sales. It’s for this reason that we’ve … Continue reading →

How To Make The Most Out Of Your Web SMS Service

Posted on April 30th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, How to, SMS Marketing Ideas & Advice, Text Messaging Software, Web to SMS
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SMS Applications Are Evolving When most people think of how their business might use a web sms service, they think of using it a marketing tool, a way of contacting thousands of customers or prospects with a sales message. Well that it of course true but there’s also a much … Continue reading →

How Not to Run a Text to Win Competition. By Coca-Cola.

Posted on April 21st, 2010 by Henry.


Categories: Business SMS, Distributed SMS Articles, SMS Campaign Watch, SMS Marketing Ideas & Advice
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Sorry Coke. I know it has become the norm to have a pop at large consumer brands, but honestly, if you’re going to run a text to win competition, at least have a crack at making it easy for people to enter. In an idle 10 minutes, my eye was … Continue reading →

How to nearly Double Advertising Response Rates

Posted on March 4th, 2010 by Richard.


Categories: Business SMS, SMS Advertising, SMS Marketing Ideas & Advice
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How to double advertising response rates. Continue reading →

Two Thirds of Brits Want to Receive More SMS Alerts

Posted on February 2nd, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Industry Commentary, SMS Advertising, SMS Marketing Ideas & Advice, SMS Providers, Text Messaging Software
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A recent survey by Dialogue Communications found that a tiny 3% of people currently receive text alert reminders, while 83% receive reminders through traditional post. However, a hefty 67% of people would be happy to receive sms text alerts in the future. Nearly 60% would positively opt in and 80% … Continue reading →

The Onward March of SMS

Posted on February 1st, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Industry Commentary, SMS Advertising, SMS Marketing Ideas & Advice, Text Messaging Software
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6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a communication tool, would have levelled off by 2010 and would probably have been overtaken by a new form of instant, low cost messaging. The Mobile Data Association’s recently released figures … Continue reading →

Drayton Bird Interviews Text Marketer

Posted on January 20th, 2010 by Henry.


Categories: Distributed SMS Articles, Industry Commentary, News and Case Studies, SMS Advertising, SMS Marketing Ideas & Advice
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Have you come a across a chap called Drayton Bird before? If you’ve ever attended a direct marketing course or event, there’s a good chance you’ll have heard him imparting his marketing wisdom to an appreciative audience. Drayton is a marketing guru on a legendry scale.He’s been in the marketing … Continue reading →

Snow and Travel Confusion – Bulk SMS Keeps Staff and Parents in Touch

Posted on January 7th, 2010 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, SMS Advertising, SMS Marketing Ideas & Advice, Text Messaging Software
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I’m not complaining about the snow, I can walk to work in 10 minutes and we Bristolians only get this exciting weather every twenty years. But judging by the messages that are flying through our bulk sms service the big freeze is causing merry havoc for workers up and down … Continue reading →

Guide to SMS Marketing for Car Dealerships

Posted on December 1st, 2009 by Henry.


Categories: Bulk SMS, Business SMS, SMS Advertising, SMS Marketing Ideas & Advice, Text Messaging Software
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Is using SMS right for my business? The automotive retailing industry is very well suited to using sms as a way of communicating with its customer and prospect base. Dealers tend to hold a high proportion of mobile numbers on their databases but the potential of the mobile phone as … Continue reading →

5 winning ways to make your company’s Christmas sales sing along like a carol

Posted on November 24th, 2009 by Richard.


Categories: Bulk SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice
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The Text Marketer creative team have been at it again, coming up with fabulous new ways for our customers to use SMS Marketing which makes a real difference to their business. There’s an old adage I always think of in our business, “you never know until you try”. How true … Continue reading →

SMS Gateway Reliability – The Chain is Only as Strong as the Weakest Link

Posted on November 22nd, 2009 by Henry.


Categories: Bulk SMS, Business SMS, Documentation, SMS Marketing Ideas & Advice, SMS Providers, Technical, Text Messaging Software
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Most bulk SMS providers , (including ourselves) will take great pains to point out the merits of direct connections to the UK Networks, and a direct connection is indeed essential for a first class, reliable sms service. But that is only part of the story. Just as crucial to reliability are … Continue reading →

5 Reasons Why You Can’t Afford To Ignore Mobile Marketing

Posted on November 20th, 2009 by Henry.


Categories: Bulk SMS, Business SMS, Industry Commentary, SMS Advertising, SMS Marketing Ideas & Advice
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1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to your customers is astonishingly effective. In fact, according to the Mobile Marketing Association, sms is 5 times more responsive than direct mail. With open rates to e-mail collapsing, companies need … Continue reading →

Q: How Can You Get a Better Open Rate to Your E-mail Campaigns?

Posted on November 8th, 2009 by Henry.


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, SMS Advertising, SMS Marketing Ideas & Advice
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A: Use an SMS Service to draw attention to your e-mail. We all know the problem with e-mail. Open rates have been dropping steadily and it’s becoming an increasing struggle just to get e-mails read let alone responded to. SMS has presented a very effective solution that is going a … Continue reading →

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