Mobile Marketing – Fight The Flab – Text FFIT to 88802
Posted on May 31st, 2011 by Henry.
Categories: Business SMS, News and Case Studies, Short Code SMS, Text Messaging Response
Tags: sms response, sms service, text response
‘Football Fans in Training’ (FFIT) is an imaginative men’s health initiative that will see top flight football clubs help Scottish men get fit and lose some weight. Supporters are being encouraged to sign up for free sessions at their local Scottish Premier League (SPL) club with a view to becoming more … Continue reading




Customer Research by Text Message returns 43% Response Rate
Posted on March 29th, 2011 by Richard.
Categories: Business SMS, Distributed SMS Articles, How to, Industry Commentary, Mobile Marketing, News and Case Studies, Text Messaging Response
Toyota parts supplier, RoughTrax, achieved a 43% response rate to their customer survey using text messaging alone. It’s fundamental to every business on the planet. Customer research tells us what we’re doing right and where we’re going wrong. But, customers just don’t often respond to postal or emailed surveys. Running … Continue reading →