Easter – not just about chocolate and bunnies

Although Easter is the preferred holiday for those with a sweeter tooth, it seems customers Easter holiday spending doesn’t just stop at chocolate eggs and hot cross buns.
Easter rolls in with a worth of around £500 million for UK retailers (IDagency.com) and we hop away with more than 90 million chocolate bunnies which prove to be the most popular out of all Easter confectionary products.
Of course the chocolatiers up and down the country are going to be grinning from ear to ear when they hear stats like that, however it’s not only them who will be cashing in.
With hopes of a really Good Friday and banging Bank Holiday Monday the shops are expected to see a big rise in footfall and the Easter offers and deals online are sure to see those shopping carts filling up.
The bank holidays also mean an extra drink or two for many but also a chance for the restaurants to dust off those tables and chairs stored out the back.

64% of consumers think that businesses should converse
with customers more often using SMS (SAP)

For the more adventurous bunny hunter a trip away might be in store, with estimates that 1.8 million Brits are planning to pack up the sun cream and beach towels for a trip abroad or 2.7 million Brits who are planning a break right here in the UK – which could generate more than £600 million for hoteliers.
So whether you are sculpting chocolate bunnies, dressing the mannequins, prepping the kitchen or ironing the bed sheets – SMS marketing is a great way for you to have a cracking Easter – who needs a cute little Easter chick when our prices are still going ‘cheep’

Text Marketer Easter infographic