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Posted on September 20th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The last mobile marketing sin talked about how easy it is for mobile marketing messages to be seen as spam if you send too frequently. This sin warns of the dangers of just using bulk sms as a way of blasting out offers and not offering anything else of value … Continue reading
Posted on September 15th, 2011 by Henry
Categories: Distributed SMS Articles, How to, News and Case Studies
Tags: Bulk SMS, sms marketing
SMS Campaign Delivers 600% Return on Investment Text Marketer works with a number of bike shops who use sms as a way of communicating with their customers. There is simply no more effective way of getting service reminders or sales offers to customers. Unlike email where you might expect around … Continue reading
Posted on September 14th, 2011 by Henry
Categories: Bulk SMS, Mobile Marketing
Tags: Bulk SMS, sms marketing
Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand and use. It’s a tricky job. The TV remote control … Continue reading
Posted on September 9th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The last mobile marketing sin was all about the dangers of treating everyone as if they were the same person. This sin warms of the perils of sending your customers too much stuff. Pester Them Your bulk sms message is an intrusion, unasked for and unwelcome. So the reason for … Continue reading
Posted on August 22nd, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, sms software
Cumbria County Council have signed up to Text Marketer’s SMS software solution. The council was looking for new ways to interact with users of its services and using an sms software package was an obvious option. They were particularly interested in using sms as a way of receiving consumer feedback on … Continue reading
Posted on August 18th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
The First sin was forgetting a call to action. The next sin is equally as likely to screw up your mobile marketing campaign. More Haste, Less Speed Mobile is unlike any other marketing channel. It’s quick to deploy. Really quick. You can have an idea in the shower and … Continue reading
Posted on August 16th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
New marketing strategies need to be tested before they’re rolled out. With this basic principle in mind, Bathstore set out to discover whether text marketing could have an impact on sales. The idea was a simple one. Send a text offer out to all customers who had purchased a Bathstore product … Continue reading
Posted on August 16th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large fast food giants are now using bulk sms as a way of increasing sales and most of them use Text Marketer as a bulk sms provider. Dominos Pizza franchisee Sean Callum … Continue reading
Posted on August 4th, 2011 by Henry
Categories: Bulk SMS, News and Case Studies
Tags: Bulk SMS, sms service
Global beer brewer Molson Coors is using Text Marketer’s sms service as a way of getting important information to staff members. Delivering its wide range of beers from brewery to consumer is a complex business and using sms to get crucial instructions to staff members is an effective way of making sure … Continue reading
Posted on August 3rd, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The last chapter in this series talked about the difference between long codes and short codes and when to use them. This chapter is all about choosing your mobile marketing supplier. There are loads of companies to choose, which one would suit you best? You’ll obviously need to read this chapter with … Continue reading
Posted on July 28th, 2011 by Henry
Categories: Distributed SMS Articles, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Bulk SMS, Business SMS, Mobile Marketing
A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to find a new supplier of bulk sms services for his company. He was basically doing the rounds by ringing up a … Continue reading
Posted on July 27th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The last chapter in this series was about how to get a mobile marketing campaign up and running and what it would cost. This chapter looks in a bit more detail about 2 way sms and what options are available and costs. Question(s): What’s the differencee between long codes and … Continue reading
Posted on July 20th, 2011 by Richard
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, How to, marketing, mobile, sms costs, sms prices, starting
Following on from Chapter 6 about SMS Marketing and The Law, this chapter is all about the practicalities of getting an SMS campaign up and running. Where do you start and what it is likely to cost? Chapter 7 – Getting an SMS Campaign up and running & The Costs Firstly, of course, … Continue reading
Posted on July 13th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS
1. Forget a call to action We kick off with perhaps the most blindingly obvious sin that a surprising number of marketers commit. Having sent out a superb offer, cunningly targeted and with real appeal, you forget to tell the customers what they have to do next or include any contact details. So the … Continue reading
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The service provided by Text Marketer Ltd must be used for solicited marketing only. All marketing messages sent must be delivered to devices/numbers that have positively opted into receiving SMS messages. To protect the privacy of recipients there is also an opt-out option included on every account, i.e “STOP”. We adhere fully to all best practices as set out by the Government's Information Commissioner’s Office. For further information please follow this link. www.ico.gov.uk/for_the_public/topic_specific_guides/marketing/texts.aspx
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Specialists in Mobile Marketing, Bulk SMS, SMS Marketing, SMS Gateway & Shortcode SMS
Mobile Marketing or Spam – Orange Please Explain
Posted on September 7th, 2011 by Henry
Categories: Bulk SMS, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Bulk SMS, Mobile Marketing
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I don’t understand why I’m not given the chance to … Continue reading →