Guide Dogs deliver mobility and access services that meet the needs and aspirations of blind and partially-sighted people in the Uk.

Registered runners for a wide range of races receive an sms alert of encouragement the day before their big race.

“Good luck tomorrow! We’ll be there to cheer you on & meet you after in the Royal Albion. Thanks for your support! To reply, send DOGS + your message to 88802.”

The bulk sms service also includes a text response option so that runners can respond to the texts of support that they receive.

Jayne, who was one of 500 Guide Dogs runners in the inaugural Brighton marathon, texted:

“im so looking forward to the first brighton marathon 2moro and doing my little bit for the guide dogs. I think its going to be a brilliant day. Jayne ”

There are dozens of events nationwide where people are running to raise money for Guide Dogs, the next one being the London Marathon on 25th April. The bulk sms service is an innovative way for the charity to make a stronger connection with its supporters on whom it depends.