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Text Marketer Blog RSS Feeds

Posted on February 2nd, 2012 by Richard


Categories: Bulk SMS
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RSS Feeds 7 Deadly Sins of Mobile Marketing (9) All Bulk SMS Account Documentation (39) All SMS Gateway Documentation (24) Bulk SMS (97) Business SMS (92) Campaign Articles (6) Development Blog (3) Distributed SMS Articles (74) Documentation (26) Email to SMS (9) How to (15) How to do … (1) … Continue reading

Free Marketing Campaign Response Cost and Return Calculator Tool

Posted on January 31st, 2012 by Richard


Categories: Bulk SMS, Business SMS, Distributed SMS Articles
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What response rate will you get from your Marketing Campaign? I’m often asked about the relative differences between different marketing communication channels and which one might provide the best return. Of course, there are many factors that have an effect on the success or failure of any campaign (list, creative, … Continue reading

10 Steps to Mobile Marketing Nirvana – Chapter 7

Posted on July 20th, 2011 by Richard


Categories: Mobile Marketing Nirvana
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Following on from Chapter 6 about SMS Marketing and The Law, this chapter is all about the practicalities of getting an SMS campaign up and running. Where do you start and what it is likely to cost? Chapter 7 – Getting an SMS Campaign up and running & The Costs Firstly, of course, … Continue reading

How to Partner with Text Marketer – How to Resell SMS Marketing Services

Posted on June 24th, 2011 by Richard


Categories: Business SMS, Distributed SMS Articles, Mobile Marketing
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We are approached by hundreds of marketing agencies, consultancies and business suppliers per month asking how they can build an SMS Marketing offering into their business for their clients. It makes sense. Text Message Marketing is the most powerful marketing channel available today. It has the highest ROI of any … Continue reading

One guaranteed way to get repeat business

Posted on April 21st, 2011 by Richard


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, Mobile Marketing, SMS Marketing Ideas & Advice
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Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years in business, I firmly believe in this one. People’s … Continue reading

Is SMS to Landlines effective as a Marketing tool?

Posted on March 8th, 2011 by Richard


Categories: Bulk SMS, Business SMS, SMS Marketing Ideas & Advice
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This is a question worth pondering for a moment for your business. As with all marketing/communication options there is never a one size fits all answer. But, in many circumstances, sending text messages to landline numbers is a brilliant alternative to texting a mobile number. It’s also a great addition … Continue reading

Restaurant Mobile Marketing

Posted on March 2nd, 2011 by Richard


Categories: Distributed SMS Articles, Email to SMS, Mobile Marketing, Text Messaging Response
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See the NEW updated article: How to do … Restaurant Mobile Marketing Booking enquiries can increase as much as much as 50% using a text option Booking a restaurant is often a impulsive decision but a lot of people refrain from ‘making that call’ for a whole host of reasons. … Continue reading

Mobile Coupon Text Message Campaign Delivers 28 Per Cent Redemption Rate

Posted on February 15th, 2011 by Richard


Categories: Bulk SMS, Distributed SMS Articles, Mobile Marketing
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Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in a chain of nationwide stores. Due to the large number of stores, the coupon solution had to be easy for … Continue reading

Mobile Marketing Statistics

Posted on December 7th, 2010 by Richard


Categories: Mobile Marketing
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When we’re possibly considering dipping our toes in the proverbial ’mobile marketing water’, it’s sometimes nice to have the warm comfortable feeling of some statistics to back us up. Here at Text Marketer, stat’s are a daily routine of ours. We’re always looking at the latest trends, the newest ideas and what’s … Continue reading

51 Per Cent of UK Mobile Owners Using M-commerce

Posted on October 14th, 2010 by Richard


Categories: Distributed SMS Articles, Industry Commentary, Mobile Marketing
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51 per cent of UK mobile owners aged 18 and over have used m-commerce, but only 8 per cent of retailers currently have a mobile presence, in the shape of a mobile site or app, where consumers can buy from them (Similar to the stats of how customers want to … Continue reading

How to send a Personalised / Merge Text Message

Posted on April 20th, 2010 by Richard


Categories: All Bulk SMS Account Documentation
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This article shows you how to use the merge function in our text messaging application. This is useful when you want to send personalised marketing text messages by merging data fields from a CSV file. This is a relatively advanced feature of the system and the process outlined below should be followed precisely to ensure … Continue reading

5 winning ways to make your company’s Christmas sales sing along like a carol

Posted on November 24th, 2009 by Richard


Categories: Bulk SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice
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The Text Marketer creative team have been at it again, coming up with fabulous new ways for our customers to use SMS Marketing which makes a real difference to their business. There’s an old adage I always think of in our business, “you never know until you try”. How true … Continue reading

Plant-a-Forest Option now live! SMS Marketing helps the Environment

Posted on October 9th, 2009 by Richard


Categories: Bulk SMS, Distributed SMS Articles
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We are proud to announce our Plant-a-Forest option is now live in customer accounts. This is an opt-in option and is only shown on those accounts that have opted-in. Your Certificate Screen You can access your certificate showing how much woodland you have created under “Reports” menu, option “Plant-a-Forest Cert”. … Continue reading

5 Top Tips to increase sales with SMS Text Message Marketing

Posted on June 9th, 2009 by Richard


Categories: Bulk SMS, Business SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice
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5 Top Tips to increase sales with SMS Text Message Marketing Continue reading

SMS Marketing 101 – Database Segmentation

Posted on May 26th, 2009 by Richard


Categories: Bulk SMS, Distributed SMS Articles, SMS Marketing Ideas & Advice
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Competition for attention in todays SMS marketing world is increasing all the time. To increase the relevancy, deliver more value in Bulk SMS camaigns AND to deliver more sales – now is the perfect time to do some database segmentation. By segmenting your database and talking to people in a … Continue reading