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Posted on August 16th, 2011 by Henry
Categories: News and Case Studies
Tags: Bulk SMS, Mobile Marketing
Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large fast food giants are now using bulk sms as a way of increasing sales and most of them use Text Marketer as a bulk sms provider. Dominos Pizza franchisee Sean Callum … Continue reading
Posted on August 3rd, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The last chapter in this series talked about the difference between long codes and short codes and when to use them. This chapter is all about choosing your mobile marketing supplier. There are loads of companies to choose, which one would suit you best? You’ll obviously need to read this chapter with … Continue reading
Posted on July 27th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
The last chapter in this series was about how to get a mobile marketing campaign up and running and what it would cost. This chapter looks in a bit more detail about 2 way sms and what options are available and costs. Question(s): What’s the differencee between long codes and … Continue reading
Posted on July 26th, 2011 by Henry
Categories: Distributed SMS Articles, SMS Campaign Watch
Tags: Mobile Marketing, text response
Another consumer mobile maketing campaign comes under the spotlight. This time it’s Buxton Water with their current ‘win a weekend tour of the peaks‘ competition. Creative Impact – Score – 7.5 / 10 Understated is how I’d describe this mobile marketing campaign. The offer didn’t exactly leap from the bottle nor … Continue reading
Posted on July 13th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
Following last week’s edition about the response mechanic, this week’s chapter is all about the legal side of mobile marketing. It’s a much discussed and frankly grey area. I don’t think the mobile marketing industry has done itself any favours by making it so confusing and challengiing for mobile marketers … Continue reading
Posted on July 6th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
Following on from Chapter 4 about timing your bulk sms campaign for optimum response, this chapter is all about the response mechanic. Should you ask customers to call you or reply to the text you’ve just sent them? Or perhaps you should include a URL that they can click. Chapter … Continue reading
Posted on June 30th, 2011 by Henry
Categories: 7 Deadly Sins of Mobile Marketing
Tags: Bulk SMS, Mobile Marketing
This e-book runs in conjunction with our ongoing series , 10 Steps to Mobile Marketing Nirvana. The idea is to help mobile marketers avoid the most commonly made mistakes. If you’re new to mobile marketing, it’s all too easy to end up being wise after the event. So a little … Continue reading
Posted on June 29th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Mobile Marketing
Following on from Chapter 3 about getting the message itself right, this chapter is all about the timing. When is the best time for your message to land on your customers’ phones. Is there an optimum ‘golden hour’ that if you hit, will improve your response rate? Chapter 4 – … Continue reading
Posted on June 22nd, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Bulk SMS, Mobile Marketing
Following on from Chapter 2 about growing SMS databases, this chapter of our e-book is about the message itself. You’ve got 160 precious characters. How do you make the most of them to get the best possible response? Chapter 3 – The Message You’ve got all your data organised and in good … Continue reading
Posted on June 14th, 2011 by Henry
Categories: Mobile Marketing Nirvana
Tags: Mobile Marketing, text response
Following on from Chapter 1 about your SMS data, this next chapter of our e-book is about how you can grow your mobile marketing database. Generating new prospects is a topic close to all our hearts and this section illustrates how using mobile can boost your results in this area. … Continue reading
Posted on June 13th, 2011 by Henry
Categories: Bulk SMS, News and Case Studies
Tags: Bulk SMS, Mobile Marketing
The Body Shop has used Text Marketer’s mobile marketing platform to offer a discount of 30% to all its customers. The offer was sent out to all ‘Love Your Body’ members and was available for just a limited period. The mobile marketing campaign was combined with an email campaign with … Continue reading
Posted on June 1st, 2011 by Henry
Categories: Business SMS, Industry Commentary, SMS Campaign Watch, SMS Marketing Ideas & Advice
Tags: Mobile Marketing
I had a moan about Bannatyne’s Gym in a previous post. As a lapsed (and slightly fatter) customer, they kept sending me mobile marketing texts trying to tempt me back. Nothing at all wrong with that, in fact I was a sensible target for them. What drove me slightly mad … Continue reading
Posted on May 11th, 2011 by Henry
Categories: Mobile Marketing
Tags: Mobile Marketing
Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies. Very few companies in the UK have really embraced the potential applications or have made long term commitments to text marketing. We are still in the early days, where many … Continue reading
Posted on May 11th, 2011 by Henry
Categories: Mobile Marketing
Tags: Mobile Marketing
Despite impressive growth, the use of mobile marketing has remained firmly on the margins of most marketing and communications strategies.Strikingly the use of a text response in the recruitment process is still fairly uncommon. Very few employers in the UK have really embraced the potential applications or have made long … Continue reading
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Specialists in Mobile Marketing, Bulk SMS, SMS Marketing, SMS Gateway & Shortcode SMS
OMG – A customer used the ‘C word’
Posted on July 28th, 2011 by Henry
Categories: Distributed SMS Articles, Industry Commentary, News and Case Studies, SMS Marketing Ideas & Advice
Tags: Bulk SMS, Business SMS, Mobile Marketing
A had a call yesterday from a new prospect. It was typical of many that we get every day at Text Marketer. The chap I was speaking to was asked to find a new supplier of bulk sms services for his company. He was basically doing the rounds by ringing up a … Continue reading →