Price was always going to be a major factor in the decision making process as budgets are squeezed ever tighter. The quality of the sms service itself was also a crucial consideration and several sms service providers were trialed during the tender process.

Text Marketer’s platform got the seal of approval for being the easiest sms service to use. From the moment the user logs in, the simple menu structure makes sending bulk sms campaigns delightfully straightforward. SMS campaigns of any size can be sent from just one screen in just a few seconds and the full delivery reporting tools allow users to track their campaigns right to the users’ mobile phones.

Text Marketer’s sms service has evolved over 12 years to be one of the most widely used in the UK.

Find out how easy Text Marketer’s sms service is to use by setting up a free account. All accounts receive 10 free text credits, so you can test out the sms service before spending any money. Text Marketer’s costs are also very low. and you’ll find a handy price comparison table that shows you what many other bulk sms service providers are charging.

As well as providing great tools at low cost, Text Marketer’s experienced staff are always on hand to help you put your mobile marketing strategy together. Please feel free to call us on 0117 2050202.

“97% of SMS opened, 83% in one hour but typically within 4 minutes”

If ever there was a statement that should encourage marketers to incorporate an sms service into their marketing, this is it.
This figure is in bold contrast to email open rates that are really struggling at around 15%.

So why is it that most UK businesses don’t have a mobile strategy? We’ve pondered this at length and we believe it’s just down to inertia. Marketers feel most comfortable doing what they have always done. Despite sms services being available for over a decade, it is still considered to be slightly alternative, edgy and dangerous. There is also a tendency for people to think that it’s going to be very technical and complex.

The reality is very different; mobile marketing is, simply using the mobile phone as a way of communicating with customers, prospects of staff. It’s really no more complicated than that.
One of the main benefits is that there are no set up costs, so you can get your first campaign up and running with a very low budget and like traditional direct marketing channels you can very easily measure the response that you achieve. As sms software is incredibly easy to use, you don’t need to come from an IT background to initiate a new sms marketing programme.

Set up a free account (which comes with 10 free text credits) and you’ll soon gain an insight into the potential applications for sms marketing in your business. If you’d like to discuss any aspect of your mobile strategy, please feel free to call us on 0117 9249207.

Companies wanting to find out more about how they can reduce the impact of their waste on the environment, now have the option of texting a keyword to a 5 digit short code. The text response option is now being implemented on a number of business marketing materials being deployed during 2010.

Traditionally an sms service such as this has been used mainly by business to consumer companies but increasingly B to B companies are taking advantage of the increased response rates that can be achieved. If you give people the choice around half of them will choose to make their initial contact by sms. (source – Mobile marketing Association)

The take up of sms services by business to business companies has been surprisingly slow and the feeling that sms solutions are the preserve of the consumer still remains failry well entrenched. The notion that you need thousands of people to make sms marketing worth it just don’t stand up. Just because a campaign is going out to a relatively low number of recipients, it doesn’t mean that it is in any way a less effective channel.

SMS services – an attractively low cost option

A text response service costs just £25.00 a month and there’s no set up fee or minimum term. An outbound sms account can be set up for free and you can purchase as many text credits as you need for your campaign.

If you’d like to find out more about how sms could work for your business, please give us a cal on 0117 9249207.