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Text Message
Marketing Campaign System Instructions
THE 2-WAY CAMPAIGN LOG RESULTS SCREEN
AND DATA
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Main areas of the Campaign
System |
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2-way Campaign Log
Here we look at the 2-way (incoming messages) Log which shows
the 2-way campaigns you have set up and gives you access to
view the data of the incoming messages.
Useful for:-
- Boosting response from advertising, posters, PR, etc.
- Handling response from text-out campaigns
- Running interactive text campaigns
- Running Text-2-Win competitions
| Example 2-way Campaign
Log |
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Shows whether the campaign is
Active or Finished
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Start date
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End date
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2-way Campaign name (reference only)
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The Keyword - this is what responders
must include in their message to be captured in
your system
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No. of responses received
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View data - click here to see your
received messages (see below)
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| Example 2-way 'View
Data' Log |
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Shows the number of the person
who sent the message
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Shows the text included in the message
sent in. This is normally just the keyword but can
include any other text after the keyword
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Date & time of message
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Shows the auto-message sent back
- in this example it is a text-2-win campaign so
it is important to know what message was sent back
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| FAQ's |
- It is not imperative to have an autoresponse message
you can use the 2-way system just to collect mobile
numbers.
- If you want to text out to all your responders a
source
is automatically created and updated as the same name
as the Keyword - so you can go straight to New
Campaign and send information, e.g. for a news
bulletin list.
- You can download the 2-way data by simply copying
& pasting to another application, e.g. Excel.
- You can set up either single 2-way campaigns or
Text-2-Win campaigns using the standard system.
- You can have as many 2-way or Text-2-Win campaigns
set up as you wish.
- Not all systems are 2-way enabled. If you wish to
find out more please call.
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