Deploy SMS Marketing in your Car Dealership

At Text Marketer we have specific expertise in the car dealer sector. We have customers across nearly all the franchises as well as supplying bulk text messaging solutions to many of the larger car dealer groups. We also have manufacturer partners.

As customers increasingly leave their mobile number as the preferred number for you to contact them on, telecoms costs are increasing dramatically. Using email sms gateway to communicate with customers helps drive down these costs and saves staff time.

Contact us now on 0117 9249207 for a free demo of our bulk text sms software system.

Dealer Benefits

• Dramatically reduce phone bills. (See cost savings calculator to find out how much you could save)
  
• Achieve higher response rates - text messaging is 5 times more responsive than direct mail.
  
• Save time - time to phone 15 customers, 45 minutes approx. - time to text 15 customers, 1 minute
  
• Create massive impact, build customer loyalty -23% of people will show or forward a marketing message to a friend. (Source - Mobile Marketing Association)
  
• Low entry costs - as little as £99.50 + VAT
  
• Easy to set up - no software downloads, only requirement is an Internet connection

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Applications

There are almost endless ways that dealers can use text messaging, some examples are:

• Car ready for collection - 'Your car is now ready for collection, please call in at Service Reception where your keys are waiting for you'
  
• MOT/Service reminders - 'Your car is now due its service, please contact our Service Department and we will be delighted to book it in at a convenient time'
  
• Courtesy/thank you messages - 'Thank you for servicing your car at Ricardo's Motors, we look forward to seeing you in the Spring'
  
• Questionnaire follow-up - 'Don't forget to complete and return our customer questionnaire in time for the prize draw on Saturday'
  
• Sales lead generation - 'The all new 2004 A4 has arrived! Call our showroom today and we'll deliver a brand new car to your home for you to test drive'
  
• Part in stock - 'The parts that you ordered have now arrived, please call in at the Parts Department'
  
• Deferred Sale -'Your tyres are probably due to be changed now. Please call Service Reception on 01234 56789 and we will arrange a convenient time to change them'

Strategic Partnerships
We have also been chosen by the world's leading oil suppliers to deliver texting solutions. Dealers supplied by Castrol, Mobil Esso and BP have access to our texting platform at preferential rates.

Peugeot recognizes the potential of SMS
Peugeot identifies sms as a new way of communicating and ran an article featuring Text Marketer in its 'in house' publication Marque.

 

Case Study

Lathams Tobay - Vauxhall
Uplift in response rate to service / MOT reminders of 29%
increase score on CSI survey question from 35% to 95%
Comments from Jim Bailey, Aftersales Manager:

• "Very user-friendly, I was using the system within 10 minutes."
• "The biggest impact for me is that I now have time to concentrate on other elements of my job. We save money on our communications and generate more business."
• "The text messaging system enables key areas of our customer follow up. We are now reaching far more customers in an extremely cost effective and efficient way."
• Reaction from customers? - 100% positive, "great", "brilliant"
  

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