Text Messaging Service would Deliver 20 Per Cent Increase in Election Turnout

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest
Will we see an sms voting service in 2015?

Will we see an sms voting service in 2015?

As the dust settles on the election, Orange have released some figures revealing that 20% more of us would bother to vote if there was a text messaging service that allowed us to do so.

The stats come from the Orange Election Report, which surveyed about 2000 nationally representative adults. As well as the need for a text messaging service, the survey also found that nearly a quarter of 18-24 year olds have received information on the general election via social networks and 11% have actually commented on it using social networking sites.

Anthony Parker, author of the Orange Digital Election Report says: “It’s clear from this research that the use of technology by the political parties has made politics more accessible and interactive, and ultimately more interesting to a younger audience.”

What’s particularly striking about this research is the implications that it has for our electoral system in the future. If 20% more people voted because there was a simple text message service, then it would seem very probable that this type of technology is lkely to become more prevalent next time around in 2010.

A text message voting service would undoubtedly bring some logistal challenges around data security and the voting procees would also need to be fairly slick or people would lose interest and either not bother or vote in the tradional way.
So let’s hope that sms services and technology in general play a more central role in engaging the country’s younger voters with the whole process.

Related articles

  1. Sita Widens Response Options with SMS Service
    Sita UK, the country’s leading recycling and resource management company, is using Text Marketer’s SMS service to help get a...
  2. Red Bull Use Text Marketer SMS service for Staff Alerts
    Energy drink company Red Bull is using Text Marketer’s bulk sms service to keep field-based staff in touch. Sms is...
  3. Interflora Embarks On SMS Service
    With the launch of Interflora’s mobile web site, you can now order flowers directly from your mobile. So wherever you...
  4. Middlesborough Council Launches Children with Disabilities SMS Service
    Middlesborough Council operates a superb network of support services for parents of children with disabilities. The Parents 4 Change initiative,...
  5. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to...
  6. Don’t Let the Royal Mail Strikes Affect Your Customer Communications – Use SMS
    For many companies, the current mail strikes are an unwelcome distraction. As if generating a profit wasn’t hard enough already,...