SMS Cements Top Spot as Most Read Medium

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

73103914We’re always pleased when industry bodies report figures that support mobile marketing. The Mobile Marketing Association recently released an absolute corker on Twitter.

“97% of SMS opened, 83% in one hour but typically within 4 minutes”


If ever there was a statement that should encourage marketers to incorporate an sms service into their marketing, this is it.
This figure is in bold contrast to email open rates that are really struggling at around 15%.

So why is it that most UK businesses don’t have a mobile strategy? We’ve pondered this at length and we believe it’s just down to inertia. Marketers feel most comfortable doing what they have always done. Despite sms services being available for over a decade, it is still considered to be slightly alternative, edgy and dangerous. There is also a tendency for people to think that it’s going to be very technical and complex.

The reality is very different; mobile marketing is, simply using the mobile phone as a way of communicating with customers, prospects of staff. It’s really no more complicated than that.
One of the main benefits is that there are no set up costs, so you can get your first campaign up and running with a very low budget and like traditional direct marketing channels you can very easily measure the response that you achieve. As sms software is incredibly easy to use, you don’t need to come from an IT background to initiate a new sms marketing programme.

Set up a free account (which comes with 10 free text credits) and you’ll soon gain an insight into the potential applications for sms marketing in your business. If you’d like to discuss any aspect of your mobile strategy, please feel free to call us on 0117 9249207.


Related articles

  1. The Onward March of SMS
    6 or 7 seven years ago, most industry pundits were predicting that the meteoric rise of sms messaging as a...
  2. Two Thirds of Brits Want to Receive More SMS Alerts
    A recent survey by Dialogue Communications found that a tiny 3% of people currently receive text alert reminders, while 83%...
  3. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to...
  4. SMS Dominance to Continue
    The popularity of sms messaging will continue for the foreseeable future according to a new report. The report, released by...
  5. Q: How Can You Get a Better Open Rate to Your E-mail Campaigns?
    A: Use an SMS Service to draw attention to your e-mail. We all know the problem with e-mail. Open rates...
  6. Vans Direct Selects Text Marketer’s SMS Service
    The UK’s largest independent van retailer, Vans Direct, has chosen Text Marketer as their business bulk sms supplier. They are...
  7. System Update – Unsubscribe Service Now Live on Bulk SMS Service
    Our development team has been busy recently building a range of new tools for our main bulk sms service. We’ll...
  8. Thorntons Partner with Text Marketer
    World famous chocolatiers Thorntons, have chosen Text Marketer to help run their current bulk sms campaign. Existing Thorntons customers have...
  9. Red Bull Use Text Marketer SMS service for Staff Alerts
    Energy drink company Red Bull is using Text Marketer’s bulk sms service to keep field-based staff in touch. Sms is...
  10. Sita Widens Response Options with SMS Service
    Sita UK, the country’s leading recycling and resource management company, is using Text Marketer’s SMS service to help get a...