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Reduce Your Bulk SMS Costs -Let Users Unsubscribe

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The use of Bulk SMS in business is just starting to establish itself as a mainstream channel in marketing strategies. Although sms has been around on our phones for over 20 years, it’s only fairly recently that mobile marketing has become an increasingly popular way of getting a message across to a target market.

One of the main attractions is the low cost; An sms costs just a few pence and with read rates of over 97% it’s no real surprise that marketers are looking to develop their mobile marketing strategies.

Some Text Marketer customers are finding ways of further reducing their sms costs with effective use of the unsubscribe tool. By making it quick and easy for customers to remove themselves from an sms database, the cost for future business sms campaigns can be reduced.

To unsubscribe to an sms list, all a consumer needs to do is reply to the text with a unique unsubscribe keycode. That person’s number is then stored within the Text Marketer account which will not allow further texts to be sent to that mobile. It’s a failsafe system to ensure that if a user has unsubscribed, then he or she can receive no further texts from that organisation.

One Text Marketer customer now has over 55,000 customers on their unsubscribe list. The annual cost saving by not sending messages to people who do not wish to receive them is well over £10,000

Not only is this a sensible way of keeping customers happy but the Mobile Marketing Association guidelines state that you are required by law to include an unsubscribe option in your bulk sms campaigns.

Every Text Marketer account has a free unsubscribe tool so potential costs savings are available to all. If you’d like to find out more about this or any other sms marketing topic, please feel free to call us on 0117 9249207.


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