Big Summer


SMS Alert – Fancy a Free Butty?

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Tradespeople of Retford are being tempted into Travis Perkins by an sms alert offering the promise of a free butty.

I love this idea, never mind a product offer or discount code, let’s get some people through the door and we can present our special offers while they’re munching a free sandwich.


Innovative mobile marketing doesn’t have to be complicated. A simple sms alert with an offer of a free sandwich is something we can all be tempted by. We tend to be so wrapped up in our own product or service we forget to see things from our customers’ or prospects’ perspective. This mobile marketing campaign is a great example where the objective of the campaign has been honed down  to one simple objective; i.e. drive as many people to the site as possible. How can we do that? Offer them some free grub. Simple.

The costs for this sms marketing campaign are spectacularly low. There are no set up or running costs for the sms software. Text credits are purchased either by credit card or invoice and there is no minmum order. This sms campaign went out to a few hundred customers and the campaign overall came in at well under £20.00 + VAT.

Open rates for sms campaigns are in a different league to email at over 97%, so when a message is sent you can be pretty certain that it’s been read. Using the delivery reports, you can also clean up your mobile data and remove any dead numbers that are no longer active.

If your business hasn’t yet seen how mobile marketing might generate more profit, feel free to set up a free test account. It comes with 10 free test credits so you can give the service a try. Alternatively please call us on 0117 9249207 and we’ll happily discuss some ideas with you and suggest a strategy for your first mobile marketing campaign.

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