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Mobile Marketing – Sue Ryder Embraces Bulk SMS

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Leading cancer care charity Sue Ryder, which delivers over 4 million hours of palliative care every year, is using  bulk sms as way of promoting its series of women only midnight walks. The idea is to encourage as many people as possible to take up the challenge which take place between April and September 2011.

Using a bulk sms service is an ideal way of getting their message across in a concise and punchy way. The charity sector is very competitive and mobile marketing campaigns cut across the ‘noise’ in a way that no other direct marketing channel can.

“Come on girls! Join the Peterborough Midnight Walk on Sat 30 April to raise money for Sue Ryder Thorpe Hall Hospice. Entry only £12 til end of Feb. Sign up at www.sueryder.org/walktext or text WALK PET and your name/address to 88802 for entry form. See you there! OPTOUT: Text DTKQ to 88802. “

Notice that the message gives people two ways in which they can respond. They can either enter online or they can simply text a keyword to a 5 digit short code. In this mobile marketing campaign, the message that they wanted to convey couldn’t be got across in less than the standard 160 characters, so they sent a longer message. This lands on the phone as one long text but uses 2 or more text credits.

They’ve also, quite correctly, used a text unsubscribe option, giving people the chance to easily opt out from receiving future bulk sms campaigns.

Text Marketer’s bulk sms platform has been designed for non-technical people to use. Setting up an account is a 1 minute affair and all new accounts come with 10 free text credits, so the system can be trialled before any text credits are purchased.

If you’d like to have a chat about how bulk sms might work for your business or organisation, please call us on 0117 2050202.


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