SMS Marketing – Brunel Uni Students Get Text Alerts

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Students aren’t well known for their excellent time keeping. In a bid to avoid lateness and non attendance, Brunel University has starting using Text Marketer’s bulk sms alert system to remind students of some key fixtures in their diaries.

“Reminder: Career Development Workshop (Networking Skills) at 2.45pm today. Cavendish Room, Hamilton Centre. Entrance behind HSBC Bank. Refreshments provided.”

So by sending students a gentle text reminder it considerably narrows the scope for extravagant excuses about why they didn’t attend. In this example, an additional incentive of free refreshments is offered. Very generous.

We’ve seen a number of universities such as Sunderland, Southampton and Bristol all using bulk sms service in this way. The main reason for this is that it’s so effective. If you’ve received a text reminder about a specific event, ducking out seems harder and even a bit rude.

Cost is also a significant factor. As there are no set up or ongoing costs, sms services can be up and running for just a few pounds. This means that individual departments or courses can start their own bulk sms programme without having to go cap in hand to the finance department.

Text message services have come down significantly in price in the past few years and there is far more scope for colleges and universities to take full advantage and use sms for a range of different applications.  With over 98% of texts sent being actually read, there’s no doubt that by using an sms service the message will get through. Delivery reports for each bulk sms campaign sent will also show preceisely when the message landed on the mobile.

Please call us on 0117 205 0202 if you’d like to find out how sms might work for you. Whether you’re a business, or a government department, it’s likely that there’s a way that it could benefit your organisation.


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