Winter Sale

15% Free SMS - find out more here

2 Way SMS Short Code or Long Code?

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

Question:

I currently use Text Marketer’s web based bulk sms system to send messages to my customers. I want them to be able to reply to these messages. Should I use a short code or a long code? What’s the difference between them and what are they used for?

Short Codes

Short codes are mainly used to generate response from advertising or marketing activity. A responder will text in a keyword to a 5 digit short code, e.g 88802. The responder then receives an automated text response letting them know what will happen next.  The responder’s mobile number, date and time of text and the content of the text itself are captured and stored.

The incoming text can be routed to an email address and can also be viewed in your Text Marketer account where all responder information can be downloaded to an excel spreadsheet or csv file, know as 2-way SMS.

As long as the keyword is at the start of the text and followed by a space, then everything else is captured. This means that you can collect other data such as email or postal addresses.

We offer 2 types of keywords. Value keywords start with a number (e.g 2book) and standard keywords are any word that you wish.

Long Codes or Virtual Mobile Numbers

Using a long code allows people to reply to the bulk sms campaigns that you send them, 2-way SMS. They do not need to start their text with a keyword, so no matter what they send, their entire text is captured.  Long codes can also texted directly so customers might be able to text you with specific query for example.

The incoming text is routed to you via email. You can then reply to the person by text, using your email system. The reply is then routed back to the person’s mobile as a text. So that you can see who has sent what, the entire conversation thread is captured.

Each organisation has their own virtual mobile number or txtUs number.


Related articles

  1. Miss Millie’s Launch Text Response Ad campaign
    Unless you’re from Bristol, you’ll never have heard of Miss Millies. For Bristolians it’s an absolute institution, serving delicious fried...
  2. Christian Aid Uses SMS Software in Fund Raising Effort
    One of Christian Aid’s more innovative fundraising ideas is Quizaid. This initiative encourages quizmasters to hold a local quiz to...
  3. Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It
    I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the...
  4. Stockton Council Uses Sms Service To Help Parents Of Children with Additional Needs
    Stocton-on-Tees Council is using sms text alerts to keep parents of children with additional needs informed about a range of...
  5. Sita Widens Response Options with SMS Service
    Sita UK, the country’s leading recycling and resource management company, is using Text Marketer’s SMS service to help get a...
  6. Mobile Marketing – Target the Human Not the Mobile Number
    There was a great article recently in Mobile Marketing  Magazine about the importance of talking to your customers and prospects...
  7. Police Force use Text Response in Recruitment Drive
    Thames Valley Police are using Text Marketer again to help with their recruitment. This campaign is about attracting suitable candidates...
  8. How Not to Run a Text to Win Competition by Coca-Cola. Part 2.
    Since my last rather scathing report of Coke’s text to win competiton in April, I’ve been keeping a close watch...
  9. SMS Response – Stirling Furniture Streamlines Deliveries using SMS
    Stirling Furniture has transformed its product delivery process and made huge cost savings by adopting Text Marketer’s TxtUs service. Every...
  10. National Autistic Society Deploys Text Response in The Times
    In its first mobile marketing initiative, The National Autistic Society is running an advertisement in The Times with a text...

Latest posts