Mobile Marketing – Fight The Flab – Text FFIT to 88802

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

‘Football Fans in Training’ (FFIT) is an imaginative men’s health initiative that will see top flight football clubs help Scottish men get fit and lose some weight. Supporters are being encouraged to sign up for free sessions at their local Scottish Premier League (SPL) club with a view to becoming more active, feeling better and getting back in shape.

Fans can sign up by using a text response service provided by Text Marketer. By texting in FFIT to 88802, they’ll receive a call back asking them at which club they would like to attend a training session.  The informality of using an sms response service for this type of initiative is a smart move. The programme is basically making it easier and more appealing for Scotland’s overweight blokes to get themselves moving. The text response option is far less daunting than filling in a form or ringing in to a call centre. They’re just giving people more choice about how they can get in touch.

The programme is being widely promoted in a number of channels including extensive coverage on the BBC website.

There are a few options to choose from if you’re considering having a text response on your advertising and marketing camapaigns. The first decision is whether you should use a short code like 88802 or whether a virtual mobile number would be a more suitable option. There’s a more detailed explanation of which tool is appropriate for which job here. Essentially, short codes are better for generating response from advertising and long codes are more suitable if you’re asking people to reply to a text that you send them or for more general enquiries.

Setting up an sms response service is very straightforward and low cost. Stage one is to open up a free account. From your account, you’ll be able to check the availability of your chosen keyword. Then it’s simply a case of setting an optional automated  sms response and email alerts.

If you like to find out more about sms response or discuss any other element of your mobile marketing campaigns, please feel free to call us on 0117 2050202

Related articles

  1. Police Force use Text Response in Recruitment Drive
    Thames Valley Police are using Text Marketer again to help with their recruitment. This campaign is about attracting suitable candidates...
  2. Mobile Marketing – Volvo S60 Text Response – Blink and You’ll Miss It
    I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the...
  3. SMS Response for Political Campaigning
    The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding...
  4. National Autistic Society Deploys Text Response in The Times
    In its first mobile marketing initiative, The National Autistic Society is running an advertisement in The Times with a text...
  5. Mobile Marketing – CIMA Engages Members With Text Reminders
    The Chartered Institute of Management Accountants,  the world’s largest professional body of management accountants, is using Text Marketer’s web based...
  6. Mobile Marketing – Royal Wedding SMS Marketing Campaign
    Bristol Zoo have got into the royal wedding mood with a Kate and Wills themed mobile marketing campaign. It’s a...
  7. Christian Aid Uses SMS Software in Fund Raising Effort
    One of Christian Aid’s more innovative fundraising ideas is Quizaid. This initiative encourages quizmasters to hold a local quiz to...
  8. Miss Millie’s Launch Text Response Ad campaign
    Unless you’re from Bristol, you’ll never have heard of Miss Millies. For Bristolians it’s an absolute institution, serving delicious fried...
  9. 5 Reasons Why You Can’t Afford To Ignore Mobile Marketing
    1. It’s the most responsive direct marketing channel available. Using bulk sms as a way of communicating an offer to...
  10. Sita Widens Response Options with SMS Service
    Sita UK, the country’s leading recycling and resource management company, is using Text Marketer’s SMS service to help get a...