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The Seven Deadly Sins of Mobile Marketing – Sin One

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1. Forget a call to action

We kick off with perhaps the most blindingly obvious sin that a surprising number of marketers commit. Having sent out a superb offer, cunningly targeted and with real appeal, you forget to tell the customers what they have to do next or include any contact details. So the eager customer is hooked and wants to take you up. But he can’t. There’s no reply option, number to call or website to visit. A splendid own goal and the type of mistake that you’re only likely to make once.

Better still though, don’t make it all.

The next sin is a blinding example of how to really make a complete hash of it.


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