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The Seven Deadly Sins of Mobile Marketing – Sin 3

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The last sin was ‘more haste less speed‘ and looked at the perils of leaping before mobile marketingyou look. The next mobile marketing sin is no less odious and warns of the perils of not including an opt out.

Don’t allow them to unsubscribe

A short cut to the gates of mobile marketing Hades is to fail to offer your customers a way to get the hell off your list. I’ve found the worst sinners in this area are the mobile phone networks themselves. As an Orange customer, they’re entitled to send me text messages, letting me know about their ‘exciting’ new packages. What is not acceptable and indeed illegal, is to fail to include an unsubscribe option on the message itself. The rules on this are outlined very clearly by the ICO (Information Commissioner’s Office.) website. They state that you must “give them the opportunity to opt out of receiving further marketing messages each time.”

So by omitting an unsubscribe option, you’re not only infuriating your clients but you’re also breaking the law. Eeks! (Text Marketer customers have use of a free unsubscribe service which comes with every account.)

Set up a free account with free text credits. Please call us on 0117 2050202 if you’d like to discuss any element of your mobile marketing campaign.


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