SMS Software – Cumbria Council Use Text Marketer

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sms softwareCumbria County Council have signed up to Text Marketer’s SMS software solution. The council was looking for new ways to interact with users of its services and using an sms software package was an obvious option.

They were particularly interested in using sms as a way of receiving consumer feedback on their Sure Start Centres.  The text invited users to either complete a form or visit the concil website.

‘Cumbria County Council wants to know how you rate Cumbria’s Sure Start Children’s Centres. You can pick up a questionnaire at your nearest Centre or visit www.cumbria.gov.uk to take part. Have your say!’

Text Marketer has noticed a marked increase in the number of local councils using its web based sms software to keep in touch with its residents. Councils have traditionally been seen as rather faceless and unapproachable and using sms software to allow people to interact is an innovative way of breaking that reputation.  By allowing people to reply to the texts they are sent, people are able to get their view and opinions across in a easy, time efficient way.

One of the great advantages of using sms software is that there are no set up or ongoing costs. This allows councils to run test campaigns at very low cost. Additionally, as local councils tend not to routinely make purchases using credit or debit cards, Text Marketer’s sms software has an invoicing option, where users can raise an invoice and have it emailed to the correct person for processing.

Setting up a free account takes a minutes or so. The sms software comes with 10 free text credits for testing. Experienced account managers are on hand if you need to discuss any element of your partucalur campaign. They can be contacted on 0117 2050202.


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