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The Seven Deadly Sins of Mobile Marketing – Sin 5

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The last mobile marketing sin was all about the dangers of treating everyone as if they were the same person. This sin warms of the perils of sending your customers too much stuff.

Pester Them

Your bulk sms message is an intrusion, unasked for and unwelcome. So the reason for the disturbance had better be good. If you’re wily enough to have presented an offer to the right customer at the right time and they’ve responded positively, then you’ve done incredibly well. You can so easily undo all the good that you’ve done for your business and brand by pushing your luck.

The logic goes that as they’ve responded once, then surely they’ll be up for a similar offer a week or so later? Unlikely. Having won trust and confidence, it’s all too easy to blow it by blasting out a similar bulk sms message that worked so well last time. Consumers are weary and cynical, so less is most definitely more. There’s no hard and fast rule on the optimum period between texts, but 2 to 3 weeks would seem to be a sensible average.

Set up a free account with 10 free text credits and discover how easy it is to get a bulk sms campaign up and running.

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