The Seven Deadly Sins of Mobile Marketing – Sin 5

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

The last mobile marketing sin was all about the dangers of treating everyone as if they were the same person. This sin warms of the perils of sending your customers too much stuff.

Pester Them

Your bulk sms message is an intrusion, unasked for and unwelcome. So the reason for the disturbance had better be good. If you’re wily enough to have presented an offer to the right customer at the right time and they’ve responded positively, then you’ve done incredibly well. You can so easily undo all the good that you’ve done for your business and brand by pushing your luck.

The logic goes that as they’ve responded once, then surely they’ll be up for a similar offer a week or so later? Unlikely. Having won trust and confidence, it’s all too easy to blow it by blasting out a similar bulk sms message that worked so well last time. Consumers are weary and cynical, so less is most definitely more. There’s no hard and fast rule on the optimum period between texts, but 2 to 3 weeks would seem to be a sensible average.

Set up a free account with 10 free text credits and discover how easy it is to get a bulk sms campaign up and running.


Related articles

  1. The Seven Deadly Sins of Mobile Marketing – Part 1
    This e-book runs in conjunction with our ongoing series , 10 Steps to Mobile Marketing Nirvana. The idea is to...
  2. The Seven Deadly Sins of Mobile Marketing – Sin 4
    The last sin warned of the perils of not allowing your customers to unsubscribe from your bulk sms campaigns. The...
  3. The Seven Deadly Sins of Mobile Marketing – Sin One
    1. Forget a call to action We kick off with perhaps the most blindingly obvious sin that a surprising number of...
  4. The Seven Deadly Sins of Mobile Marketing – Sin Two
    The First sin was forgetting a call to action. The next sin is equally as likely to screw up your...
  5. The Seven Deadly Sins of Mobile Marketing – Sin 3
    The last sin was ‘more haste less speed‘ and looked at the perils of leaping before you look. The next mobile...
  6. 10 Steps to Mobile Marketing Nirvana – Chapter 4
    Following on from Chapter 3 about getting the message itself right, this chapter is all about the timing. When is...
  7. Mobile Marketing Case Study – Dominos Pizza
    Mobile marketing is firmly established as a powerful and profitable tool for the fast food industry. All of the large...
  8. Opting in to Mobile Marketing Services – Why are Some Consumers Nervous?
    The IAB and the DMA recently published some excellent research that explored some of  the reasons why consumers often feel...
  9. Mobile Marketing – 30% discount offer for Body Shop Members
    The Body Shop has used Text Marketer’s mobile marketing platform to offer a discount of 30% to all its customers....
  10. 10 Steps to Mobile Marketing Nirvana – Chapter 6
    Following last week’s edition about the response mechanic, this week’s chapter is all about the legal side of mobile marketing....