The Seven Deadly Sins of Mobile Marketing – Sin 7

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The penultimate deadly sin of mobile marketing was warning about just using your bulk sms campaigns to sell and nothing else. This last deadly sin advises against wasting your money on developing an app that noone will want to use.

Develop a Pointless App

99% of apps are useless and get used just once. This was the stark finding of Blackberry, who reported that the vast majority of the 200,000 odd apps are rubbish. Every company and brand it seems, has felt it an imperative to launch an app and be seen as a front runner in new technology. This has mainly been driven by brand managers and their agencies, massaging egos with little thought about how their new baby is going to be useful. They also conveniently ignore the fact that only 25% of their target market will actually be able to download or use it.

Unless your app is providing something genuinely useful to the customer, then it’s really not worth going through the pain, cost and distraction of developing something that most users will think is pants.

Open a free bulk sms account with Text Marketer and you’ll some free text credits for text. We’re always happy to discuss how mobile marketing might work for you, so if you’d like to chat, please call us on 0117 2050202.


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