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UK Consumers ‘Prefer Brands that Use Text Messaging’

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British consumers value companies that use text messaging to engage with them, according to a recent survey.

The survey questioned consumers about how they prefer businesses to communicate with them.

Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods from companies who text them with a time and date for their delivery.

The survey also found that 87 per cent prefer to deal with businesses who use SMS to remind them of details of their appointments, and 88 per cent of respondents said they would be more likely to attend an appointment if they received a reminder via text message.

Just under 50 per cent of participants said they would be willing to pay the standard text message charge for certain items, such as travel tickets, to receive updates.

This latest research shows the number has increased since February 2010, when it showed two thirds of Brit’s wanted texts from companies they dealt with.

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