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Evans Halshaw Delivers Dramatic Response to Bulk SMS Campaign

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One of the U.K.’s leading car dealership groups (Evans Halshaw) is using Text Marketer’s web-based bulk SMS service as a way of communicating with its customers.

One Ford dealership noticed that it was becoming increasingly difficult to catch people’s attention by e-mail and their open rates had dropped from 23% to 12% in just one year. This was having a significant detrimental effect on sales and it was clear that another communication channel was needed.

Unlike e-mail, using a bulk SMS service you can expect an open rate of over 98%, a striking contrast.

Their first bulk SMS campaign was a simple text offering the new Ford focus at heavily discounted rates and was sent to around 300 targeted customers.

Save over £4,000 on a brand new FORD FOCUS. Ring Evans Halshaw now on 0116 2426840 for details. Only 4 cars remaining. Text KCWW to 88802 to stop.

Within two hours of the bulk SMS campaign landing on the customers’ phones, the dealership had received 27 phone enquiries and had booked 12 test drives. After two weeks they had sold five new vehicles and had three prospects for used cars.

The cost to send the bulk SMS campaign came in at a tiny £11.10 +VAT and they sold over £40,000 of stock; a quite extraordinary return on investment.

This incredible success demonstrates perfectly how investing in a mobile marketing strategy can deliver unexpected results. It’s only by actually trying it that companies can discover how it might benefit them.

Set up a free account and you can try our web-based bulk SMS service at no cost. There is no setup fee, no contract or minimum purchase. We’re always on hand to advise you if you wish, you’ll find all our details on our contacts page.


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