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Bulk text messaging used by Ipswich buses for delay alerts service

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bulk text messaging used by Ipswich busesA new and friendly SMS alert service has recently been opened by Ipswich buses. Recognising that lack of information is most customers’ greatest frustration when travelling on public transport, the forward thinking company now offers regular texts alerts to customers who wish to be kept up-to-date with delays on the service.

Users can sign up to the text alert service from the company’s website and receive a daily text letting them know whether delays are expected. I’m pleased to report that that today’s service is running smoothly.

“Good afternoon. All our services are running to time. Thanks for using our service. Ipswich Buses.”

Ipswich Buses uses Text Marketer’s bulk text messaging platform to send out their alerts. They can easily upload, store and update their customer mobile numbers and then dispatch campaigns within a few minutes. The speed with which you can send out bulk text messaging campaigns is something that Text Marketer have focused on.

Nick Rich, Text Marketer’s IT director said: “Our bulk text messaging platform is used by thousands of companies every day so it’s vital that the system is easy to use. We’ve conducted usability testing to make sure that there aren’t any sticking points. The challenge is to keep the system easy-to-use while we continually innovate and add new tools and functionality.”

SMS still underused

The use of bulk text messaging by British businesses continues to grow very rapidly. Despite this growth most companies don’t yet use SMS either for marketing or for simple text alerts. If your company is one of those that hasn’t yet dived in, please feel free to set up a bulk text messaging account. There are no setup costs and we will add some free text credits so that you can test the system before purchasing any text credits. We’d love to hear from you too, if you’d like to discuss any aspect of bulk text messaging. Our details can be found on our contacts page.


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