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Business SMS pricing – We’ve ruffled a few feathers

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We aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four years we have reduced our entry level price by 57%.

As SMS unit prices have dropped to us, we took the decision to pass on those savings to our customers. Not I hasten to add as some act of altruistic benevolence but as a pure hardnosed business decision. The thinking behind this is pretty obvious and straightforward. If we drop our prices to all our customers, then we are more likely to retain them in the long term but also we’ll attract a swathe of new customers looking for a high quality bulk sms provider at low cost. The plan worked and our customers are now sending 12 times as many texts per month as they did 3 years ago.

No Compromise on  quality

The price lowering has not in any way come at the expense of quality or service. We only use direct connections to UK networks and never ever use grey or international routes. Part of our job is to make it as easy as possible to choose us and we’re always standing by to help out when we’re needed.

The wholesale price that companies like us pay for bulk SMS has come done by about 35% in the past 3 or 4 years. So if the price your company pays for business sms has not reduced, then your provider is making more margin out of your account than they used to.

Reliability is not an ‘add on’

Our approach has ruffled a few feathers in our small world of SMS providers. I think we’re seen as slightly dangerous or reckless, with a cavalier ‘win at all costs’ attitude to pricing. To some extent that is true, if a customer’s main buying motivator is price then we’ll do our best to accommodate that. Whether the industry likes it or not, SMS is now a commodity. You shouldn’t have to pay more for reliability; that should be part of a standard product. At Text Marketer, we only use direct connections to UK networks as do most of our main competitors. I think that using reliability as a key benefit is wearing rather thin now.

Feel free to open a bulk SMS account and try us. You’ll receive some free text credits for testing. We’d also love to hear from you, so please don’t hesitate to give us a call. Our details are on our contacts page.

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