Winter Sale

15% Free SMS - find out more here

Business SMS pricing – We’ve ruffled a few feathers

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

bulk smsWe aim to be the lowest cost provider of high quality, bulk sms services. We’ve taken some bold steps to help us achieve this objective. Over the past four years we have reduced our entry level price by 57%.

As SMS unit prices have dropped to us, we took the decision to pass on those savings to our customers. Not I hasten to add as some act of altruistic benevolence but as a pure hardnosed business decision. The thinking behind this is pretty obvious and straightforward. If we drop our prices to all our customers, then we are more likely to retain them in the long term but also we’ll attract a swathe of new customers looking for a high quality bulk sms provider at low cost. The plan worked and our customers are now sending 12 times as many texts per month as they did 3 years ago.

No Compromise on  quality

The price lowering has not in any way come at the expense of quality or service. We only use direct connections to UK networks and never ever use grey or international routes. Part of our job is to make it as easy as possible to choose us and we’re always standing by to help out when we’re needed.

The wholesale price that companies like us pay for bulk SMS has come done by about 35% in the past 3 or 4 years. So if the price your company pays for business sms has not reduced, then your provider is making more margin out of your account than they used to.

Reliability is not an ‘add on’

Our approach has ruffled a few feathers in our small world of SMS providers. I think we’re seen as slightly dangerous or reckless, with a cavalier ‘win at all costs’ attitude to pricing. To some extent that is true, if a customer’s main buying motivator is price then we’ll do our best to accommodate that. Whether the industry likes it or not, SMS is now a commodity. You shouldn’t have to pay more for reliability; that should be part of a standard product. At Text Marketer, we only use direct connections to UK networks as do most of our main competitors. I think that using reliability as a key benefit is wearing rather thin now.

Feel free to open a bulk SMS account and try us. You’ll receive some free text credits for testing. We’d also love to hear from you, so please don’t hesitate to give us a call. Our details are on our contacts page.


Related articles

  1. Mobile Marketing – Storage Kings Launches SMS Promotion
    Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers...
  2. Bulk SMS Case Study – Snap-on Tools
    Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost,...
  3. Why Are Text Marketer’s Bulk SMS Prices So Low?
    We want to provide the best possible bulk SMS tools at the lowest possible price. It’s a simple ambition. To...
  4. OMG – A customer used the ‘C word’
    A had a call yesterday from a new prospect. It was typical of many that we get every day at Text...
  5. SMS Buyers’ Guide
    Choosing the right supplier from the mobile marketing industry is frankly a bit of a nightmare. Companies seem to package...
  6. Business SMS
    Business SMS has a long way to go. The future looks bright for business sms? At Text Marketer, we’re continually...
  7. Vans Direct Selects Text Marketer’s SMS Service
    The UK’s largest independent van retailer, Vans Direct, has chosen Text Marketer as their business bulk sms supplier. They are...
  8. Business SMS is Here to Stay – Research Reveals
    There’s been a lot of industry chat about the future of SMS lately. Recent research by mobile analyst Portio Research,...
  9. Business Telecoms Companies to offer SMS Services
    Text Marketer launches new sms service for business telcoms providers. For many years Text Marketer has received enquiries from business telecoms companies....
  10. Is it Time to Switch Your Bulk SMS Account?
    Most of the companies that contact us are new to bulk SMS and are searching for a new supplier of...

Latest posts