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Retailers Capitalise on Bulk SMS

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Retailer using bulk smsUnited Colors of Benetton are the latest in a number of high-profile retailers that have chosen to use Text Marketer’s bulk SMS platform as a way of communicating with their customers and staff. Business SMS services have been around for more than 15 years but it’s only recently that retailers in particular are starting to get to grips with what bulk SMS can do for them.

For some reason when anyone mentions bulk SMS, mobile marketing or SMS marketing you can almost guarantee that the next sentence uttered will refer to it as spam. That rather blunt criticism is some way off the mark though. Apart from a few rogue companies, using bulk SMS for flogging PPI or accident compensation, we none of us receive much SMS spam at all. I genuinely can’t remember the last time that a company texted me out of the blue.

In fact most of us welcome SMS from companies that we deal with and more or less all of us rely on it in some way for appointment reminders or delivery notifications. Somehow SMS is bundled into the same category as e-mail spam, which is indeed a complete nightmare and has seriously affected the channel as a communication or marketing route. Our recent survey on consumer attitudes towards bulk SMS revealed the whole picture.

So as retailers jostle for the Christmas pound, United Colors of Benetton are using our bulk SMS platform as a way of organising and corralling their additional Christmas staff. With so many new people to train and a whole set of new shift patterns, SMS is a great way of making sure that people are in the right place at the right time.

Please help yourself to a free bulk SMS account. Your account comes with some free text credits, so you can try the system at no cost. There is no contract, setup fee or minimum spend. It’s a simple pay-as-you-go service and the credits that you purchase do not expire.

We’d love to hear from you too, so please feel free to speak to us. Our details are on the contact page.


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