Sixt rent a car operates in a ferociously competitive sector, offering vehicle hire in 3500 locations across 90 countries. To help their service stand out from the crowd, the Northern Ireland office has adopted a new SMS alert service.
Picking up a hire car from an airport invariably seems to be a highly stressful experience. So the idea behind the SMS alert service is to take away some of the grief by providing customers with specific instructions on what to do and where to go. It’s a simple but effective way of making customers feel wanted and looked after.
On arrival to Belfast International, please call +44(0)2894453588 & a Sixt representative will direct you to our rental station directly opposite the airport.
By making their service more personal, Sixt are going some way to differentiating themselves from their competitors. Customers receiving the SMS alert are far more likely to remember and have positive feelings towards them.
This type of SMS alert service is also very popular with consumers. Text Marketer research in early 2012, revealed that 89% of people would like to receive text alerts from companies that are non-marketing based.
Other car hire companies would do well to adopt a similar SMS alert service themselves. In the meantime Sixt have developed a meaningful differentiator for their business.
The SMS alert system itself is amazingly easy to use. You can send out messages using just one screen. There are no setup costs, contracts or hidden nasties, it’s a simple pay-as-you-go service with no minimum order. If you’d like to try it, please feel free to set up an account. You will receive some free text credits for testing and we will be standing by to answer any queries you may have.
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