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SMS Volumes Confuse Industry Experts

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Personal use of SMS has recently been showing some signs of decline. Apps like Whatsapp, Skype and Facebook have been nibbling away at the dominance of SMS as the messaging top dog.

Quite surprising then, that Christmas SMS figures prove that SMS is in rude health with volumes of texts sent over Christmas increasing year on year in some countries. Belgium network KPM for example delivered 15% more messages this year than last.

The overall picture though is not at all clear as some countries like the Netherlands and Denmark seem to be embracing a post SMS era, with volumes showing declines of between 16% and 26%. Industry experts will have their work cut out trying to predict future trends with this type of unexplained divergences in some countries.

It’s unlikely that either increases or decreases in personal SMS volume will have much impact on the use of SMS as a business mobile marketing tool. There is still no challenger to SMS in the business messaging world. It looks likely that this will remain the case for quite some time. Mobile marketing via SMS is likely to continue to grow throughout 2013 and probably until a credible alternative emerges.

With around 60% of UK businesses having no real mobile marketing strategy, 2013 might be a good year to dip your toe in the water. Please help yourself to a free bulk SMS account, if you haven’t already got one. You will receive some free text credits for your first mobile marketing campaign. There are no setup costs or monthly fee and your text credits never expire.

We are always on hand to offer any advice or ideas you’d like us to, so please feel free to give us a call. You’ll find our number on the contacts page.

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