Winter Sale

15% Free SMS - find out more here

Redbox DVD Rentals Soar with Integrated SMS Campaign

  • Why not share:
  • Social sharing button for Facebook
  • Social sharing button for Linkedin
  • Social sharing button for Twitter
  • Social sharing button for Googleplus
  • Social sharing button for Pinterest

How effective can a simple Shortcode SMS Promotion be?

redbox shortcode sms promotion resultsRedbox has seen huge success from its most recent SMS campaign.

The campaign was based on offers sent to customers’ mobile phones via SMS. For each of the 10 days, consumers could text DEALS to a shortcode for a chance to receive an offer for discounted movie rentals. To drive awareness, announcements about the campaign were shared with their 3m Facebook fans and 30m email subscribers, and visitors to Redbox kiosks.

During the campaign’s 10-day period, Redbox received 1.5m texts, and found 400,000 unique customers participating – over 200,000 of them were new customers.

Jeff Judge, Signal’s CEO, says: “The 10 Days of Deals campaign is the most successful mobile campaign we’ve ever seen. It far outperformed any other campaign on our platform to date.”

In a blog post, Judge says that Redbox is bucking the trend of decline in physical movie rentals through a more convenient rental model – using self service kiosks in more than 27,800 locations  - and through integrated mobile marketing campaigns. The company has grown 34 per cent year-on-year, and now serve 40 rentals per second, according to the Redbox.”

Related articles

  1. How can you benefit from our free SMS keyword and shortcode text response system?
    Ever seen a TV Ad’ that says, “Text BROCHURE to 69888 for more details”? Why do they do this instead...
  2. Free Marketing Campaign Response Cost and Return Calculator Tool
    What response rate will you get from your Marketing Campaign? I’m often asked about the relative differences between different marketing...
  3. Mobile Coupon Text Message Campaign Delivers 28 Per Cent Redemption Rate
    Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based...
  4. SMS Marketing 101 – Database Segmentation
    Competition for attention in todays SMS marketing world is increasing all the time. To increase the relevancy, deliver more value...
  5. How RoughTrax increased sales by over 19% for next to nothing using Bulk SMS – could you?
    Further to our article, Top 5 Tips for increasing sales using Bulk SMS, one of our customers RoughTrax (a mail...
  6. 5 winning ways to make your company’s Christmas sales sing along like a carol
    The Text Marketer creative team have been at it again, coming up with fabulous new ways for our customers to...
  7. How to use the Text Marketer Text Response system Using Short Code 88802
    Introduction This article explains how to use the incoming text feature or shortcode SMS part of your Text Marketer account....
  8. One guaranteed way to get repeat business
    Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from...