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SMS Software Delivers Bad News to Theatre Goers

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ATG uses SMS softwareThe Ambassador Theatre Group is now using Text Marketer’s SMS software to warn its customers of last-minute changes and cancellations to its schedule. When Sean Lock recently fell ill at the last minute, disappointed ticketholders were sent an apologetic text with the promise of either a rescheduled date or a refund.

Unfortunately tonight’s Sean Lock performance has been cancelled due to illness The show has moved to Sunday 28th Jul 13. Your original ticket are still valid for this date. If you are unable to make this date then refunds are available from point of purchase. If you have any questions please call 0844 871 7648. Apologies for any inconvenience caused. Kind Regards ATG TICKETS

Using SMS software to alert people of this kind of last-minute, unforeseen problem is the best way to go. Over 98% of messages that land on mobile phones are read within 5 minutes, compared to a read rate of less than 20% for e-mails, giving customers as much time as possible to cancel travel arrangements.

The Ambassador Group will also be using the SMS software to promote their upcoming programme to existing customers. The idea is to present special offers to customers for shows that are similar to things they’ve watched in the past. 

SMS software can of course be used for any type of alert or communication. Setting up an SMS account is free, there is no contract and every customer receives some free text credits for testing. MessageBox, which is the name of the SMS software, is incredibly easy to use. You’ll have your first test message sent within a few minutes. 

We’d  love to help if you need us, details are on the contacts page.


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