Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but the most essential element was the reliability of the bulk SMS…
December 14, 2011
I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same reaction you can expect if you raise the mind numbingly dull…
December 13, 2011
Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems that in Israel, cities with large Muslim populations such as Jerusalem,…
November 22, 2011
John Lewis has set up a new web sms service aimed at keeping partners informed of all the leisure benefits that they can access. John Lewis partners can take advantage of a wide range of discounted leisure activities and Text Marketer’s…
October 24, 2011
Most recruitment agencies use SMS within their business. For many, it’s a vital and irreplaceable communication tool. There’s simply no more cost-effective way of getting a message directly to an applicant. With no real signs of jobs growth, the focus inevitably turns…
October 13, 2011
SMS Campaign Delivers 600% Return on Investment Text Marketer works with a number of bike shops who use sms as a way of communicating with their customers. There is simply no more effective way of getting service reminders or sales offers…
September 15, 2011
Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand…
September 14, 2011
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I…
September 7, 2011
New marketing strategies need to be tested before they’re rolled out. With this basic principle in mind, Bathstore set out to discover whether text marketing could have an impact on sales. The idea was a simple one. Send a text offer out…
August 16, 2011